The New book about personal branding by author Rishabh Marathe has a very interesting take on personal branding. The author realized his passion for serving people with the need for personal branding when he wanted to recognize his own identity. Through this book he aims to not only give the skillsets and mindset needed to be a successful personal brand who can survive any platform and any change, if the purpose is right!
The author Rishabh, has a strong fundamental for life where he states “You the CEO of Brand YOU. Make sure you position yourself right.”
Rishabh’s journey has been pretty amazing, especially in the last 15 months. He was struggling to find his true identity and purpose in life, till the time, when he was in a motivational seminar and from then started his journey of crafting his identity. He describes life in 4 phases, the first phase is of obedience where we listen to whatever our parents told us. The next phase is rebellion, where funnily enough, we do the exact opposite of what our parents and elders tell us to do. Next comes the phase of conformity, where we conform to the success formula of the 95% of the people in the world, who follow others without ever knowing what their true identity is.
The authors reason to write this book is to kick start his journey, to help others figure out their true potential, of how each individual is a superhero and capable of being a powerful personal brand.
Rishabh Says “Brandify You is my attempt to re-think the personal branding paradigm. My motto is ‘You are the CEO of brand YOU’ and anything you do will reflect on how good or bad it is. If you have a purpose, a mission to achieve a great place in life that stems out of the need to serve the world, this book is for you. Brandify You is an honest attempt to help educate every individual out there about the benefits of how personal branding can transform their lives. In today’s competitive world, personal branding is needed in every walk of life, as a student, as an employee or an entrepreneur or even as a person. This book helps you understand how you can combine your skillsets and mindset to Brandify You into a strong personal brand and help you achieve that edge over your competition.”
Your Brands Identity is your Reality. So however you position yourself becomes your identity. You can choose to have an identity of a loser or a rebel or change your mirror and change your identity of a person who can make a difference.
You can purchase this book on Amazon (https://amzn.to/2uzZbah)