Growing demand from the clothing & apparel sector to drive the market for anti-counterfeit packaging

Growing demand from the clothing & apparel sector to drive the market for anti-counterfeit packaging

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Anti-Counterfeit Packaging Market by Technology (RFID, Barcode, Hologram, Taggants), Usage Feature (Overt & Covert), End-Use Industry (Food & beverage, Healthcare, Electronics & automotive, Consumer durables), and Region

The global market for anti-counterfeit packaging is projected to grow from USD 5.3 billion in 2018 to reach USD 9.4 billion by 2023, at a CAGR of 12.1%. The anti-counterfeit packaging market is driven by factors such as the increasing number of counterfeit products in the market, growing brand awareness among buyers about product information, the expansion of the e-commerce industry, developments in printing technologies, and concerns regarding the impact of counterfeit packaging on the brand image of products. The clothing & apparel sector is projected to be the fastest-growing end-use sector in the next five years. Due to stringent laws & regulations enacted by the government in various countries and increasing importance given to packaging security by manufacturers, the demand for anti-counterfeit packaging technologies is projected to grow in this sector. Emerging markets in the Asia Pacific region have widened the application of anti-counterfeit packaging in the packaging industry. The high set-up costs is a major restraint for the anti-counterfeit packaging market.

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RFID technology is projected to grow at the highest CAGR during the forecast period

The RFID technology is projected to grow at the highest rate. The RFID technology reads and captures information stored on the tag attached to the product. RFID technologies are extensively used in the packaging industry as they include tags, readers, and software services. By using tags and readers, products can be traced in seconds; this helps improve and track the supply chain process from the production units through distribution and retailing.

Asia Pacific region to record the fastest growth during the forecast period

The Asia Pacific region is projected to be the fastest-growing market during the forecast period, followed by North America. In the Asia Pacific, China is projected to be the largest consumer for anti-counterfeit packaging, followed by Japan. China, with its growing food & beverage and pharmaceutical & healthcare industries, is projected to drive the anti-counterfeit packaging market. The growing inclination toward convenient products is projected to impact the anti-counterfeit packaging market in Japan.

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