Newport Beach, CA – Instagram influencer Riley Beek is undoubtedly one of social media’s most popular and powerful influencers in the Health and Wellness niche. And although Riley is passionate about what she does, it’s not a career choice she ever envisioned for herself growing up. Having studied psychology at the University of Mississippi, this multi-talented young woman always knew she wanted to help others, but her Instagram success was never part of her plan.
“I guess it all started back in high school when I discovered Tumblr, which was quite the thing back then,” she explains. “I started my first comedy page, just as a hobby for fun, and much to my amazement it really took off!”
Riley’s humorous posts gained her a devoted fan base, and after setting up an Instagram profile called bitc.h, her number of followers skyrocketed into the millions. She currently boasts a whopping six million followers.
Riley’s business partner and high school sweetheart Blake Bell also has a talent for internet humor. The couple has been together for ten years and have been business partners for the last five years along with long-time friend Hau Ma, who takes on the position of content creation manager.
“Much as I like to joke around and be sarcastic, my goal is to help people achieve more in life with a healthy and active lifestyle,” Riley adds. “I’m also into cooking and traveling, so I promise you, I never run out of topics to talk about!”
Riley’s @bitc.h page is complemented by her personal page @rileybeek and her sleep app Mind Cleanse. And working under the social marketing agency behind the page, Beach Social, Riley and her team collaborate with such big-name brands as Burger King, AOL, Tinder, and Match.com.