• Formulated with Less Sugar, Lower Fat, and Fewer Calories… Plus Minerals, Digestive Enzymes and Amino Acids for Better Sleep
• CEO and Largest Shareholder Extends His Lock-Up Agreement
• Nightfood Featured Nationally on the Rachael Ray Show, The Today Show, Oprah Magazine and More
• New Distribution Secured in Albertsons Jewel-Osco 188 Store Division in Chicago
Unhealthy nighttime snacking has become an epidemic. For millions, ice cream is their #1 nighttime choice. Nightfood (OTC: NGTF) solves this massive consumer problem with a delicious and sleep-friendly ice cream developed by sleep and nutrition experts.
Night snacking is not a fad, and it’s not a trend. Research shows us that powerful and unhealthy nighttime cravings are driven by our biological programming. This problem will not go away on its own. Over 80% of Americans snack regularly at night, and a recent Harris Poll indicated that most night snackers feel both guilty and out of control.
NGTF solves this problem, giving consumers a better snack choice before bed. Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers and the 2019 World Dairy Innovation Award as Best New Ice Cream.
NGTF management attributes its ability to establish broad distribution in major supermarket chains so early in the life-cycle of the product line to Nightfood’s unique consumer value proposition. With sleep-friendly recipes specifically addressing the nighttime snack occasion, which is when most at-home ice cream consumption occurs, NGTF offers millions of nighttime snackers something they cannot find in any other brand.
Just being delicious isn’t enough and neither is just being different. You need to be different, but in a way that actually matters to the consumer. Nightfood’s great tasting, lower calorie and sleep friendly formula appeals to a wide range of consumers.
- CEO and Single Largest Shareholder Extends Lock-Up Agreement
On January 23rd NGTF announced that Founder and CEO Sean Folkson extended his existing share lock-up agreement into 2021. Mr. Folkson is the largest single NGTF shareholder so his commitment not to sell or decrease his equity position in the company demonstrates high confidence in the future appreciation of shareholder value.
- New Sales Director to Grow Distribution and Revenue Through Partnership with WeStock’s New “Radish”
On January 30th NGTF announced a partnership with WeStock’s new “Radish” service, adding Jessie Trinchard as Sales Director. The program provides growing brands a shared industry-leading sales director so they can reach $3M – $5M in revenues in a quick and affordable way. NGTF has recently secured distribution in additional major supermarket chains which will be announced shortly, and Trinchard will work with these new accounts to help drive maximum awareness and sales velocity. Trinchard brings over a decade of experience in sales and marketing management positions with high-growth brands in the food and beverage sector. Her resume includes management and director experience in multiple national brands that have since been acquired for an aggregate of over $500 million dollars.
- Nightfood Endorsed as the Official Ice Cream of the American Pregnancy Association – Pregnancy Care Providers Begin Recommending Nightfood for its Unique Nutritional Profile
Pregnant women have specific nutritional needs, which are tightly correlated with the unique benefits of Nightfood’s formulation. Extra calcium, magnesium, zinc, fiber, and protein are all recommended, while sugars should be kept down. In addition, Nightfood has ingredients to minimize heartburn, a major issue, especially in the second and third trimesters. No other ice cream on the market shares these nutritional qualities with Nightfood. Each day, over 10,000 new pregnant moms transition into the market with new pregnancy challenges to address, a new sense of perspective, and new priorities.
On February 20th NGTF announced that Nightfood ice cream is now formally being recommended as the Official Ice Cream of the American Pregnancy Association. The American Pregnancy Association (APA) is a national health organization committed to promoting reproductive and pregnancy wellness through education, support, advocacy and community awareness. The APA currently serves over five million women and families a month through their website and toll-free education helpline.
- Busiest E-Commerce Day Ever After National Feature on The Rachael Ray Show
On February 24th Nightfood ice cream was featured nationally on the Rachael Ray Show. In a segment devoted to sleep, Rachael spoke with world-renowned sleep expert and Nightfood Scientific Advisor, Dr. Michael Breus. Nightfood was introduced as a product that can help you get a better night’s sleep all year-round. As a result, the NGTF website was overwhelmed with traffic during the day and the company was inundated with orders and local supermarket product requests. With the surge in orders, management commented that NGTF has already surpassed revenues from last quarter, with all of March yet to go. The Rachael Ray segment may be re-viewed at any time on The Rachael Ray website.
- New Distribution in Albertsons Jewel-Osco Supermarket Chain with 188 Stores
On February 27th NGTF announced that its Nightfood ice cream will soon be available in all Jewel-Osco supermarket locations. This major Albertsons division has 188 locations encompassing Illinois, Northwest Indiana and Iowa.
For more information on NGTF visit: www.nightfoodstock.com