Barley Flakes Market Is Estimated To Increase At a CAGR of 4.7% By 2025 | Grand View Research, Inc.

Barley Flakes Market Is Estimated To Increase At a CAGR of 4.7% By 2025 | Grand View Research, Inc.

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According to report published by Grand View Research, Rising demand for the nutritious breakfast cereals among health conscious consumers, particularly youth population is expected to be a key driving factor for the barley flakes industry growth over the forecast period.

According to a report, “Barley Flakes Market Size, Share & Trends Analysis Report By Product (Conventional, Organic), By Distribution Channel (Supermarket/Hypermarket, Online), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc.,The global barley flakes market size is expected to reach USD 8.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.7% over the forecast period. Rising demand for the nutritious breakfast cereals among health conscious consumers, particularly youth population is expected to be a key driving factor for the barley flakes industry growth over the forecast period. Moreover, excellent nutritional properties, coupled with the ease of cooking associated with flakes, are projected to prompt the product consumption among the working class population over the next few years.

Organic flakes are expected to expand at the fastest CAGR of 4.6% from 2019 to 2025 in terms of volume. Governments of various developed as well as developing countries are taking initiatives to promote the organic crop through incentive and stringent government policies. According to a statistics (January 2019) provided by the European Commission, 12.6 million hectares of the land, which is equal to the 7% of the total agricultural land in Europe, was used for the certified organic farming in 2017.

In addition, manufacturers are launching new organic products in order to cater to needs of the health conscious customers. For instances, in January 2018, Rude Health, a U.K. based cereals and drinks manufacturer, launched organic breakfast cereal under the brand name ‘Naked Barley Porridge’. These government initiatives as well as new product launches are expected to expand the scope of organic product forms in the near future.

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Over the past few years, the manufacturers have been launching new products in developing countries including China and India as a result of rising demand for nutritious on-the-go cereal meals among health conscious customers. For instance, in December 2018, Cosmic Nutracos Solutions Private Limitedlaunched a new product, Oats Multigrain in India under the brand name ‘Gaia’. The product contains a mix of barley flakes, oats, and rolled wheat, which is beneficial for weight management.

U.S. barley flakes market

Further key findings from the report suggest:

  • Organic product forms are expected to expand at the fastest CAGR of 4.6% from 2019 to 2025 in terms of volume

  • Asia Pacific is projected to expand at the fastest CAGR of 5.2% from 2019 to 2025 in terms of revenue

  • Demand in Europe was pegged at 2.6 million tons in 2018

  • Key players in barley flakes market include Kellogg NA Co.; Nestlé, Quaker Oats Company; King Arthur Flour Company, Inc.; Honeyville, Inc.; Cereal Food Manufacturing Company; Vee Green Organic Life Care Private Limited; Vita Sana Foods Private Limited; and Bob’s Red Mill.

Distribution Channel Insights

The supermarket/hypermarket segment was the largest distribution channel in 2018, accounting for 64.3% share of the global volume. Over the past few years, the key players have been investing in developing countries such as India, Thailand, Bangladesh, and Taiwan, in order to capture the untapped markets. These factors are expected to expand the utility of supermarkets as a selling source. In February 2019, 7-Eleven, one of the largest convenience store chains, entered an agreement with Future Group in order to launch its first series of store in India.

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The online segment is expected to be the fastest growing channel, expanding at a revenue-based CAGR of 5.2% from 2019 to 2025. This growth is attributed to increasing penetration of internet across the globe, coupled with convenience associated with the ease of shopping. Furthermore, online platforms such as social media, promotional ads, and google ads are playing an important role in influencing the consumer preferences for shopping through e-commerce platforms including Walmart, Auchan, Amazon, Grofers, and Rakuten.

Global barley flakes market

In addition, increasing penetration of high speed internet and smartphone users in the developing countries including China, India, and Bangladesh is expected to promote the expansion of the e-commerce channel in the global market for barley flakes over the forecast period. Key manufacturers are adopting marketing strategies including mergers and acquisitions in order to gain the maximum customer penetration. For instance, in March 2017, Alibaba Group acquired 90% of the stakes in online giant ‘Paytm’, a brand offered by One 97 Communications Limited in India.

Grand View Research has segmented the global barley flakes market on the basis of product, distribution channel, and region:

Barley Flakes Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2015 – 2025)

  • Conventional

  • Organic

Barley Flakes Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2015 – 2025)

  • Convenience Stores

  • Supermarket/Hypermarket

  • Online

Barley Flakes Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2015 – 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • Russia

    • Turkey

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa

    • Saudi Arabia

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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