The incorporation of augmented reality technology in the automobile sector is value addition to the industry. Market Research Future (MRFR), studied the disruption of augmented reality in activities concerning the automobile sector using modern research techniques. Insights are confined in the revised “Automotive Augmented Reality Market” report offered by MRFR. Revealing the market scope, MRFR analysis predicts the automotive augmented reality global market to register lucrative CAGR by 2023.
The application of augmented reality in modern car designs have improved efficacy and made the business susceptible to greater gains. AR is benefitting different areas of automobile sector. AR is aiding in the optimization of resources to develop modern automobile designs. For instance, Mercedes, a reputed global dealer of automobile, are concentrating to employ AR for assembling engine variants into a chassis. Stud welding is done with AR assistance by BMW, a well-established global, German automobile manufacturer.
AR technology can improve production capacities. It is with the assistance of AR, remote monitoring of material flow and production processes are possible. The high degree of efficacy offered by AR in detecting deviation and errors in the mentioned procedures accelerates the process of quality assurance. The benefit of virtual vehicle evaluation, amidst the rise in stringency of safety assessment of automobile can benefit the automotive augmented reality car market.
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- Panasonic (Japan)
- Delphi Automotive (Ireland)
- BMW (Germany)
- Hyundai Motors (South Korea)
- Robert Bosch GmbH (Germany)
- Alphabet (US)
- Garmin International (US)
- Denso (US)
- Continental AG (Germany)
The report is cooked on extensive primary and secondary research. The detailed analysis of both quantitative and qualitative aspects of the automotive augmented reality market is confined in the report.
The augmented reality market study is based on sensor technology, autonomous driving level, and function.
The sensor technology-based segments of the market are LIDAR, Radar, CCD/VMOS Image Source, and sensor fusion. The high utility of sensor technology can gain the market high turnover.
The autonomous driving level-based segments of the market are conventional driving & semi-autonomous driving. The surge in semi-autonomous car can prompt the automotive augmented reality market growth.
The function-based segments of the market are AR HUD with Standard Functions, Advanced AR HUD, AR HUD with Navigation, and AR HUD with Lane Departure Warning. The automobile sector is capitalizing on benefits offered by augmented reality technology. The rise in serviceability of AR across the growing automobile sector can favor the market.
Asia Pacific automotive augmented reality market value surge due to the presence of potential automobile manufacturers. The presence of robust technical base and high rate of adoption of AR by the regional automobile dealers can prompt the expansion of APAC market. MRFR estimated APAC automotive augmented reality market to generate substantial revenue on the conclusion of the review period. Across India, China, Thailand, Japan, and South Korea the automobile sale of automobile is high. In addition, increase in urbanization and purchasing powers due to increment in annual income of consumers can boost the expansion of the regional market. The rise in tangibility of contemporary smart city mega projects can provide thrust APAC market. Moreover, the implementation of government initiatives regarding road safety can boost the automotive augmented reality market in Asia Pacific. Europe automotive augmented reality market can surge due to increase in R&D undertaking for innovations in semi-autonomous and autonomous vehicles. After, APAC, Europe is likely to secure the largest share of the global market in the forecast period.
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Table Of Contents
1. Executive Summary
2. Scope Of The Report
2.1. Market Definition
2.2. Scope Of The Study
2.2.2. Research Objective
2.3. Research Process
2.3.1. Primary Research
2.3.2. Secondary Research
2.4. Market Size Estimation
2.5. Forecast Model
3. Market Landscape
3.1. Porter’s Five Forces Analysis
3.1.1. Threat Of New Entrants
3.1.2. Bargaining Power Of Buyers
3.1.3. Threat Of Substitutes
3.1.4. Segment Rivalry
3.1.5. Bargaining Power Of Buyers
3.2. Value Chain/Supply Chain Analysis
List Of Figure
List Of Figures
FIGURE 1 Research Process Of MRFR
FIGURE 2 Top-Down & Bottom-Up Approach
FIGURE 3 Market Dynamics
FIGURE 4 Impact Analysis: Market Drivers
FIGURE 5 Impact Analysis: Market Restraints
FIGURE 6 Porter’s Five Forces Analysis
FIGURE 7 Value Chain Analysis
FIGURE 8 Global Automotive Augmented Reality Market Share, By Sensor Technology, 2017 (%)
FIGURE 9 Global Automotive Augmented Reality Market, By Sensor Technology, 2018-2023 (USD
FIGURE 10 Global Automotive Augmented Reality Market Share, By Level Of Autonomous Driving,
FIGURE 11 Global Automotive Augmented Reality Market, By Level Of Autonomous Driving, 2018-
2023 (USD MILLION)
FIGURE 12 Global Automotive Augmented Reality Market Share, By Functions, 2017 (%)
FIGURE 13 Global Automotive Augmented Reality Market, By Functions, 2018-2023 (USD MILLION)
FIGURE 14 Global Automotive Augmented Reality Market Share, By Vehicle Type, 2017 (%)
FIGURE 15 Global Automotive Augmented Reality Market, By Vehicle Type, 2018-2023 (USD MILLION)
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Global Automotive Digital Cockpit Market Research Report: Information by Equipment (Digital Instrument Cluster, Advanced Head Unit, and Camera-Based Driver Monitoring System), by Vehicle Type (PC and LCV), by Propulsion (BEV, HEV, and PEV), and by Region – Forecast till 2025
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