The report “Personalized Nutrition Market by Product Type (Active measurement, Standard measurement), Application (Standard supplements, Disease-based), End Use (Direct-to-consumer, Wellness & Fitness centers, Hospitals & Clinics), and Region – Global Forecast to 2025″, The personalized nutrition market is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period. The major factors driving the growth of the personalized nutrition market include the increasing health awareness among consumers, better understanding of health and fitness, and the growing trend of adopting digital healthcare.
The active measurement segment is estimated to account for the largest share in 2019 in the personalized nutrition market.
Active measurement tools include apps, testing kits, and programs. These usually give a more accurate and customizable nutrient profile based on an individual’s requirements. Therefore, the active measurement segment is projected to record the fastest growth in the market due to the increasing adaptability and acceptance in the personalized nutrition market.
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The standard supplements segment is projected to account for the largest share during the forecast period.
By application, the standard supplements segment is projected to account for a larger market share, followed by the disease-based segment. The changing preferences and rising awareness about the overall health of individuals have led to an increase in the number of people opting for standard supplements. People are increasingly becoming aware of deficiencies and nutrient requirements, which is a key factor that is projected to drive the demand for standard supplements.
On the basis of end use, the direct-to-consumer segment is projected to hold the largest market share during the forecast period.
On the basis of end use, the direct-to-consumer segment is projected to hold the largest market share due to the changing preferences of consumers for nutrition-rich products available in the market to enhance their health. The deficiency of nutrients in the body of consumers has a long-lasting impact, which has been worrying people over a long time. Personalized nutrition provides methods and solutions to understand these problems and take steps accordingly. Due to these factors, the end use segment is projected to lead the personalized nutrition market during the forecast period.
The Asia Pacific region is projected to be the fastest-growing market for personalized nutrition during the forecast period.
The Asia Pacific region is projected to be the fastest-growing market for personalized nutrition during the forecast period. The region witnesses a high demand for personalized products due to the increasing disposable income in the middle-class population across the region. Furthermore, favorable government initiatives and rising concerns among consumers regarding their health are factors that have led to an increase in demand for high-quality personalized food products. These factors are projected to create growth opportunities for personalized nutrition companies in countries such as India, China, Japan, and Australia.
Key players in the global personalized nutrition market include Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US) and Atlas Biomed Group Limited (UK). These players have broad industry coverage and high operational and financial strength.
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