The marketing research division of TR Cutler, Inc. completed a national survey of more than 1000 manufacturing executives; they reported on average, the consumption of more than 300 pieces of work-related content every year. Since COVID19, thirty percent of respondents read more than 600 content professional items each year. Cutler reported the survey findings in the recent issue of Manufacturing Outlook magazine. Read the March issue here.
Of equal importance nearly four in five (79%) reported that they were somewhat or much more likely to do business with a company that regularly produces new and current content during COVID19.
The TR Cutler, Inc. survey reported that creating captivating content is a common headache among marketers in the manufacturing sector. By tailoring content correctly, manufacturers can create endless opportunities for the manufacturing sector. From boosting brand awareness to generating leads and gaining the trust of a target audience, content creation is no longer optional.
During COVID19 content is far more focused on agility and even company survival. Ultimately there is a strong desire to focus on action-items in Q2 to prepare and maximize Q3/Q4 when the stay-in-place orders start to abate.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 21-year anniversary of the Manufacturing Media Consortium.
During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate Q2 2020, to have an amazing pipeline of sales and sales content for Q3 2020 and beyond.
Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
Email: Send Email
Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
Country: United States