Domain Name System (DNS) service help enterprises to translate their web addresses to machine IP addresses. DNS service providers help enterprises manage DNS by managing the DNS server. The DNS service Market is gaining momentum across the globe. It is more convenient for customers, in terms of cost, to host managed DNS services instead of having an in-house DNS. Enterprises and developers are preferring third-party DNS services, owing to their range of functionalities, such as low operating cost, high reliability and scalability, 100% service availability, protection against Distributed Denial of Service (DDoS) attacks, and 24*7 support. MarketsandMarkets expects the DNS service market size to grow from USD 238.9 Million in 2017 to USD 438.8 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period.
Primary DNS server segment is expected to hold a larger market size during the forecast period.
In the DNS server, the primary DNS server segment is expected to hold a larger market size than the secondary DNS server during the forecast period. DNS server is an integral part of the DNS infrastructure that manages data associated with domain names and domain zones. It plays a vital role in the performance of web and email services. Hence, there would be a higher demand for primary DNS server in terms of adoption by enterprises.
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Cloud deployment type is expected to be a faster growing segment during the forecast period.
Under the deployment type, the cloud deployment is expected to grow at a higher CAGR during the forecast period. Managed DNS services have been rapidly deployed by enterprises to maintain DNS infrastrcuture. A majority of managed DNS service providers are offering cloud-based DNS services for customers. During the last few years, the cloud deployment mode has witnessed a greater demand, as it offers several benefits, including the pay-per-use model, better flexibility, speedy accessibility, and low installation and maintenance costs.
Key players in the DNS service market include Cloudflare (US), AWS (US), VeriSign (US), Oracle (US), Akamai Technologies (US), Google (US), IBM (US), NS1 (US), Microsoft (US), Neustar (US), CDNetworks (South Korea), and DNS Made Easy (US). These players have adopted various strategies, such as partnerships, collaborations, agreements, and acquisitions, and new product launches, to achieve growth in the global DNS service market.
Cloudflare is one of the leading providers of web performance, internet security, and CDN solutions across the globe. The company offers authoritative DNS services to its broad client base. It has been extensively launching new services and enhancing the capabilities of the existing ones, thereby catering to the needs of its customers, including SMEs, across the globe. For instance, in 2015–2017, Cloudflare launched various services related to DNS, such as Argo, Registrar, Load Balancing, and DNS Firewall, which address the needs of SMEs and large enterprises. These services protect businesses from advanced threats and DDoS attacks.
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Oracle is another major player with a wide array of technologies, such as database, application, storage, and cloud. The company primarily has deployed the inorganic growth strategy to meet the needs of its customers. For instance, in November 2016, Oracle entered the DNS service market by acquiring Dyn, one of the leading and trusted companies among customers in the DNS service market. The acquisition has enabled Oracle to leverage the capabilities of Dyn’s DNS service and bolster its cloud infrastructure capability in Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) domains.
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