Scented Candles Market Size Is Expected To Reach USD 545.2 Million By 2025 | Grand View Research, Inc

Scented Candles Market Size Is Expected To Reach USD 545.2 Million By 2025 | Grand View Research, Inc

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According to report published by Grand View Research,The global scented candles market size is expected to reach USD 545.2 million by 2025, expanding at a CAGR of 8.4%, according to a new report by Grand View Research,

According to a report, “Scented Candles Market Size, Share & Trends Analysis Report By Product (Container Based, Pillars), By Distribution Channel (Hypermarket & Supermarket, Convenience Stores), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc.,The global scented candles market size is expected to reach USD 545.2 million by 2025, expanding at a CAGR of 8.4%, according to a new report by Grand View Research, Inc. Shifting traction towards various therapeutic procedures including aromatherapy, massage, and spa in order to relax human’s body is expected to expand the market and scope for scented candles. Additionally, organically prepared scented candles play a unique role in aroma therapy as they act as diffuser for fragrances, which can be inhaled easily by consumers.

The utilization of these candles in aromatherapy results in providing various benefits such as improving sleep, soothing sore joints, treatment of headaches and migraines, fighting bacterial infection, improving digestion, and boosting immunity. According to a research published in November 2016, in Pain Research and Treatment on “The Effectiveness of Aromatherapy in Reducing Pain”, it was found that the therapeutic procedure had a significant beneficial effect in combating pain. Such research studies are expected to play a key role in promoting the application of various therapeutic procedures and thus, in turn, will expand the market for scented candles over the next few years.

Product innovation is expected to remain a critical success factor over the next few years. In September 2019, iheartpopcandles launched the “McDreamy” candle inspired by fictional neurosurgeon on Grey’s Anatomy, Dr. Derek Shepherd. The candle is being sold on Etsy for USD 20 and is expected to have a fragrance resembling a mix of sea and salt. In the same month, another manufacturer, Poundland launched three new cocktail inspired scented candles, such as Rhubarb and Ginger, Bellini Surprise, and Prosecco Fizz.

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In September 2019, Yankee Candle Company launched a candle range designed for any new parents of a newborn. The range is available in varieties of colors and emblazoned with different colored balloons expressing the gender of the baby. The larger jar is available for GBP 27.9 and the smaller jar is available for GBP 17.9. Available fragrances include clean cotton, soft blanket, cherry blossom, fluffy towels, and warm cashmere.

U.S. scented candles market

Further key findings from the report suggest:

  • The container based segment accounted for more than 55% of the global market revenue in 2018. The dominance is attributed to easy access to these products through offline channels along with excellent convenience offered to the buyers. The pillar segment is expected to witness a CAGR of 8.1% from 2019 to 2025

  • The online segment is expected to witness fastest growth at a CAGR of 9.2% from 2019 to 2025. Most major manufacturers are spending on development of their in-house online distribution channels, in order to serve their buyers. Convenience stores accounted for more than 55% of the global scented candles market revenue in 2018

  • North America accounted for more than 35% of the global market revenue in 2018. Increased number of spa and massage center in U.S. and Mexico is expected to keep the dominance of the region over the next few years.

Distribution Channel Insights

The convenience stores segment accounted for the largest share in 2018. Large number of convenience stores in India, China, Japan, and Australia is propelling the segment. In June 2019, it was reported that over 700 new convenience stores would be opened in various cities of China including Beijing, Xi’an, Wuhan, and Shanghai. The major companies benefiting from this are Bianlifeng and Suning Xiaodian. It is further estimated that by 2020 Xi’an alone will have over 3000 stores. Japan can be seen to be sharing a similar status. The country has over 50,000 convenience stores, among which more than 7000 are present in Tokyo itself.

Global scented candles market

The online distribution channel segment is expected to witness a CAGR of 9.2% from 2019 to 2025. As the internet has been taking the world with a revolution, e-commerce has been largely influencing the sales of scented candles. Some of the largest online sellers include Candle Warehouse, Amazon, Nordic Nest, Prosperity Candle, and Candles Scandinavia Group AB. Most major manufacturers looking at the trend have strategized to incorporate online distribution channel and to strengthen it.

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Grand View Research has segmented the global scented candles market on the basis of product, distribution channel, and region:

Scented Candles Product Outlook (Revenue, USD Million, 2015 – 2025)

  • Container Based

  • Pillars

  • Others

Scented Candles Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

  • Hypermarket & Supermarket

  • Convenience Stores

  • Online

Scented Candles Regional Outlook (Revenue, USD Million, 2015 – 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • U.K.

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

  • Middle East & Africa (MEA)

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Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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