With the spread of high technology, some new hardware, new software, new technology, new technology, new materials that make people feel “unidentified” gradually appear in our vision, which leads people into the era of “black technology”, as well as in the field of AI vision. Virtual reality technology and AR holographic projection technology are the “black technology” leaders. More and more media companies begin to think that virtual technology and augmented reality technology are not a short-term trend. These media technologies may be the development direction of entertainment industry in the future.
Speaking of the patented technology of holographic AR, we have to start from the beginning. In 1862, scientists John Henry pepper and Henry dircks discovered what is now called “Pepper ghost.” There are two adjacent rooms, one with no light and one with light. The two rooms are separated by glass. The room with no light has objects, but the room with light does not. When the audience looks from the front to the room with light, they will see the projection of objects in the room with no light. In the mid-1990s, UWE Maass, a German electrical engineer, was inspired by the reflection of a pack of cigarettes behind the dashboard of a car. After applying for a patent for this technology, Maass began to seek a commercial way, and decided to cooperate with others to establish a musion that provides “holographic projection” service.
When it comes to patents, Samsung is in a lawsuit with apple recently. But it’s nothing new!
In April 2011, apple sued Samsung’s Galaxy series for violating Apple’s UI design,
In the same month, Samsung began to fight back and filed lawsuits against apple in South Korea, Japan and Germany.
In June 2011, apple accused Samsung Galaxy S of copying iPhone 3G in South Korea. At that time, Mr. Hou Qiao was still alive.
In February 2012, apple sued Samsung again,
In April 2012, Samsung sued apple for infringement of 8 patents….
Samsung then paid Apple $548 million for allegedly copying the iPhone’s rounded rectangular appearance, frame and screen icon design patents. It may be that Samsung can’t bear to pay too much. It wants apple to return 399 million dollars. Google, Microsoft and Facebook all supported the Supreme Court of the United States to try the case again. As a result, the case really turned around: retrial. So tell us how important patents are.
With the popularity of virtual reality and augmented reality, AR holography has been joined by more and more people in China. From the continuous rise of early virtual reality in China to the commercial landing of holographic stage performance system, WIMI Hologram Cloud (NASDAQ:WIMI) has become a new focus of attention by rolling over the industry competitors with a shining attitude. As the leading AR holography giant in China, micro US holography has made frequent appearances in the market recently, which is not lack of the attention of capital and the public.
At the same time, the achievements in the field of holography in China are also amazing. The patent products of AR holography applied by WIMI have covered many scale virtual reality scenes such as education, sports performance, games, film and television. After years of technical precipitation, at present, there are more than 4654 holographic content IP reserves in technical reserves, and leading enterprises in the industry are subdivided. The technology of each link is mature, the number of customers is 485, and the number of holographic AR patents is 224, including 132 patents and 92 pending patents.
Moreover, WIMI Hologram Cloud (NASDAQ:WIMI) has announced its AR holographic business plan. We will form hundreds of patent protections according to our own patents, so as to ensure that the latest and coolest holographic AR black technology can be used commercially in Greater China. Its business application scenarios are mainly concentrated in five professional fields, such as home entertainment, light theater, performance system, commercial publishing system and advertising display system. When the five business strategic directions of WIMI were publicized, the market responded warmly.
In media reports and investment bank reports, augmented reality technology has been described as a new cloud computing platform, which will be compared with PC and smart phone, and it is also an important part of the era of holographic intelligence. The imagination space, valuation prospect and business value have been enlarged enough.
In the next few years, people will focus on the ultimate holographic content IP, which is certainly an important element. Without excellent content IP, there will be no good experience. But with the development of smart phones, application software will be concerned. There is not a clear mainstream AR platform yet, but most common ones support it. Microsoft hololens is a fully functional windows 10 device. Now many devices entering the market use Android system or other customized interfaces. WIMI Hologram Cloud (NASDAQ:WIMI) focuses on the construction and development of industry benchmark in AR holographic technology field of augmented reality in China, and pays attention to innovation and protection of intellectual property rights. Creating an ecosystem that allows developers to build and maintain useful applications will be key. The working mode of traditional mobile phones and laptops is not needed in AR scenes. So just like AR technology itself, it needs a new way of thinking to support the application of driving AR technology. We hope to see and hear more about the pioneering system of AR holography in the near future.
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