Singapore – April 13, 2020 – BHUMAN, founded by Yeeli Lee, is set to launch its crowdfunding campaign on Kickstarter on April 22, 2020, to introduce skincare designed to face climate change to the masses. The first product is BCLEAN, a plant-based pH-balanced facial cleanser. It is packaged in handcrafted bamboo, the world’s fastest-growing plant, and hence a highly renewable resource. Bamboo is a gorgeous material, with the soothing touch of wood and is also naturally antibacterial. Wallet-friendly refills are available in recyclable aluminum bottles.
The beauty industry produces 120 billion pieces of plastics a year, and most of them are in single-use plastics. BHUMAN aims to disrupt and transform the industry by applying circular economy principles to design out waste from day one.
“On top of the mindless use of single-use plastics, if you look at the primary ingredient in most skincare products, chances are it is water — an ingredient that we already have. Imagine the transport footprint. Transportation is the largest contributor to greenhouse emissions. Our products are waterless, this will help shrink our environmental footprint and reduce our impact on climate change,” commented BHUMAN founder, Yeeli Lee.
As an American who spent the last twenty years working across emerging countries around the world, she is familiar with the social and economic realities faced by them. Clean beauty brands are often priced out of reach for the masses in these fast-growing markets, and BHUMAN aims to change that. Ingredients in BHUMAN are as natural as possible and the products are priced at affordable price points.
“Why start with a facial cleanser? It is a skincare product that almost everyone uses,” shared Lee. “BHUMAN is created to speak to the values of being human. It says that you want to leave the world better than when you found it. You want to be the change you want to see.”
BHUMAN is the world’s first skincare designed to face climate change. Buy a three-month supply of BCLEAN powder facial cleanser at $49 (USD) on the Kickstarter campaign, which ends May 22, 2020.
What are others saying about the product?
“Love the powder format – silky texture, light, and clean fragrance.”
“Perfect for travel – no need to fuss around with decant. No more leaks.”
“Every now and again, someone comes along with an idea that just makes sense, and this is one of them: design out waste and pollution while making an awesome product that returns to the earth without destroying it.”
Readers can be a part of this startup product by going to the BHUMAN Kickstarter page and become a part of the prelaunch that will run for thirty days. After the campaign ends, the product will be sold at the BHUMAN STORE.
ABOUT THE FOUNDER
A true global citizen, Yeeli Lee spent the last twenty years traversing the world in various leadership roles, including as Vice President of Amazon China before her startup company BHUMAN, headquartered in Singapore and Wyoming, USA. Her dive into the beauty industry started at PRS IN VIVO BVA, a leading behavioral science agency where she had advised brands such as The Estee Lauder Company on how to win at retail with Asian consumers. BHUMAN is an initiative incubated by FA8 & COMPANY and The Bridge Fashion Incubator, best known for supporting startups that work in the intersection of Design, Technology, and Sustainability. BHUMAN hopes to empower people to join #bhumantribe and be the change they want to see.
Lee is available for press, podcast, and magazine interviews at the below contact information.
NAME OF COMPANY: BHUMAN
Contact Name: Yeeli Lee
Phone Number: (65) 6735 8390
Website for Kickstarter: https://www.kickstarter.com/projects/bhuman/bhuman-skincare-to-face-climate-change
Instagram is @bhuman8
Company Name: Absolute Author Publishing House
Contact Person: Dr. Melissa Caudle
Email: Send Email
Address:1123 Williams Blvd
Country: United States