By 2024, the global skincare industry is set to be worth $180 billion, but with a seemingly never-ending amount of options to choose from, many women still feel their personal skincare routine isn’t effective. This despite the fact that, in her lifetime, the average woman will spend over $20,000 just on skincare products.
Women of color alone represent nearly 42% of the U.S. population, according to 2019 statistics by the U.S. Census Bureau, but spend twice as much on skincare products than the general market.
And, while cosmetics brands have made strides creating lines specifically for women of color, the skincare industry lags far behind when it comes to developing effective products that address the individual needs of women of all races.
LeCerre Skincare understands that “different skin deserves different skincare” with products backed by scientific research and ingredients that are both effective and non-toxic. LeCerre Skincare believes in the individual beauty of all women and strives to honor and celebrate every shade, every day.
Celebrating “The Individual”
Have you been to your local beauty store recently and encountered an array of skincare products highlighting their effectiveness for “all skin types”? Sound too good to be true? Well, you’d be right because the reality is that all skin types are not created equally.
“The truth is that a woman of color faces different concerns and at different times — hyperpigmentation being one of them,” according to dermatologist Jeanine Downie in a 2018 interview with The New York Times.
Hyperpigmentation is a common skin condition for women of color, which causes patches of skin to become darker in color than the normal surrounding skin. This darkening occurs when an excess of melanin forms deposits within the skin.
Most over-the-counter and specialty treatments on the market today are, at best, ineffective and, at worst, may actually exacerbate these particular problems. In a study conducted last month by OnePoll and LeCerre Skincare, the majority of respondents (53%) said their skincare does not produce optimal results but are afraid to try something new because it could negatively impact their skin.
In the same study, 63% of respondents who are women of color also said they feel ignored by brands and that there aren’t enough products on the market that deliver results for them.
‘Beauty standards have historically been “Eurocentric” and, as a result, beauty and skincare products have predominantly carried forward these standards such as popularizing skin-whitening among those with ethnic skin,’ said a spokesperson for LeCerre Skincare. “The formulations of major popular skincare products frankly do not incorporate the latest research in skin diversity which are now conducted in major universities around the world. This research presents data suggesting different skin tones and skin types require different approaches to skincare.”
Inspired by Nature. Backed by Science.
LeCerre Skincare’s “Rapid Brightening Serum” proprietary formula combines active-ingredients clinically proven to moisturize, smoothen, and brighten ethnic skin using “microencapsulation technology” designed to maximize the freshness and quality of these ingredients and deliver them deeper in the dermis, all to achieve better results.
Inspired by Eastern medicine and cultural homeopathic remedies, LeCerre Skincare’s “Rapid Brightening Serum” works to inhibit tyrosinase, a critical enzyme that produces melanin which can lead to hyperpigmentation in women of color.
Safe and gentle to use (even for women who are pregnant or nursing), LeCerre Skincare’s “Rapid Brightening Serum” is dermatologist-tested, non-comedogenic, contains no harmful chemicals, parabens, sulfates, or synthetic fragrances, and is also cruelty-free.
It also does the work of three different products all-in-one, saving women time and money, while allowing them the ability to simplify their daily skincare routine. LeCerre Skincare is committed to reducing waste where possible and it’s philosophy to pack multiple benefits into one product is good for the Earth as well.
LeCerre Skincare’s spokesperson added, “The skin is the largest organ in the body that requires time to heal and regenerate. Effective skincare are the ones replenishing the skin’s chemical composition, so it can do its job well.”
Be Beautiful. Be Natural. Be You.
LeCerre Skincare is the disrupter in the skincare industry, creating a healthy alternative specifically for women of color to nourish their skin with “good-for-you” ingredients and a conscious brand essence that is ethical and environmentally-friendly (including, donating 1% of every sale to organizations that serve global communities in-need).
With products catered specifically to women of color that are proven to help diminish the effects of hyperpigmentation (i.e. the appearance of dark spots, age spots, dark undereye circles, and melasma), LeCerre Skincare’s confidence is backed by a “60-Day Money-Back Guarantee.”
So, celebrate the skin with you’re in with LeCerre Skincare and their line of products with a passion for embracing the natural beauty of ethnic women of all races, around the world.