In mid-April, China’s largest crowdfunding platform Qingsongchou issued its newest report for assisting the treatment of serious diseases of poor families. It announced that the number of donations on its platform exceeded 2 billion times, becoming the Internet platform with the largest number of donations in the world. It left its US peer gofundme far behind.
Qingsongchou was born in 2014 and it has 600 million registered users around the world. Relying on the acquaintance relationship of social application, Qingsongchou has found a strong credit endorsement for the serious illness crowdfunding project. Based on the oral communication of acquaintances’ social relations, many patients were able to quickly raise life-saving donations.
According to ACNielsen, China has 953 million people in third-tier and lower-tier cities, which is much higher than 427 million of first-tier and second-tier cities. Qingsongchou believes that Internet companies should always, on the basis of sunken user structure and generally beneficial products, be committed to develop the sunken market. The report of Qingsongchou has illustrated its accumulated influence and appeal in the sunken market. For one thing, fourth-tier and lower-tier cities can raise funds up to 50% of the total. For another, these cities has become the principle force of funding, with proportion of 31%. It has clearly showed that Qingsongchou can succeed in entering the sunken market, which has larger and more dispersed population than first-tier and second-tier cities. 2 billion donation programs are a strong fission, which can’t be achieved without immense users and high activity.
Qingsongchou, committed to public health, is well aware that serious disease rescue can save patients from trouble, but it can only work for a short time. Guarantee before good deeds can make it easier for users to deal with disease. Therefore, three pre-prevention projects are carried out successively consisting of assistance, insurance and health. Internet health care service are trying to be comprehensive, accurate, generally beneficial and efficient, so Qingsongchou, with stable core competitiveness, including users, data, models and technologies, can make gains despite drought and waterlogging, and can always be at the forefront of company size and development speed in the changing economic environment.