The real estate industry is very competitive and one of the best ways to stand out is to invest in customer relations. A strong client relationship drive results by maintaining excellent communication, establishing trust, and fostering interactive work experience. For starters, emotions often run high in most real estate dealings, and overcoming real estate client relationship issues takes finesse. Sellers may be angered by falling home prices and buyers may not be satisfied with the negotiation process. Other clients may also be unhappy with a transaction, putting a real estate firm in the middle. Put simply, a lot of things go into developing stronger customer relationships in the real estate industry but bad relationships almost always produce poor results.
Ashley Bernon is the current director of marketing and client relationships at the widely celebrated Sonja B Selami Law Offices. Since she joined the law firm two years ago, she has raised its profile and tremendously grown its client base in the Greater Boston real estate industry market. She, therefore, knows a thing or two about nurturing client relationships in the real estate industry.
“It is never enough to get the job done—a business should demonstrate genuine care and attentiveness to its customers,” says Ashley Bernon. “So, overcoming client relationship hurdles in the real estate industry takes a lot of listening and responding in positive ways. Every realtor must master customer relation skills to overcome potential negatives while focusing on the positives to build and nurture lasting client relationships.”
Customized Client Relation Strategies
To achieve results that live up to a company’s goals, it is critical to acknowledge that each client has unique strengths and weaknesses—structures, styles, and expertise. By taking these facts into account and fully understanding clients’ needs, it becomes easy to move the relationship to a mutually beneficial partnership. This can go a long way in making a real estate venture more successful at building sustainable partnerships instead of working on projects and moving on.
While cookie-cutter strategies may be better than not having any strategy at all, they are unlikely to offer a business the biggest returns on investment or delivering remarkable results that can make a business have a dramatic impact. To build client relationships that can live up to its potential, therefore, it is critical to be in a position to craft customized strategies together with clients.
About Ashley Bernon
Ashley Bernon is currently the marketing and client relationship director at the Sonja B Selami Law Offices. She joined the law firm in 2017 and has since raised the company’s profile in the Greater Boston market. For instance, the company was recently featured on Modern Luxury’s Luxe list as the top real estate law firm. Bernon has also been instrumental in helping the firm land its largest closing—the purchase of a condo in the luxurious Four Seasons One Dalton Street building. Besides her achievements in the real estate industry, Bernon is also passionate about fashion and philanthropy and has planned and sponsored a wide range of fashion-related events in and around Boston, including initiatives at the Berkshire Hills Music Academy, Beth Israel Deaconess Medical Center, the Pan-Massachusetts Challenge bikeathon, and the Breast Cancer Research Foundation among others.