Video streaming technology has rapidly emerged in the field of information and technology. This technology helps organizations modernize their daily operations such as scheduling meetings, live table conferences, and interacting internally with customers.
The data presented in the global video streaming market report is a compilation of data identified and collected from various sources. The scope of growth of the video streaming market during the forecast period is identified after analyzing different data sources. The report is a valuable guidance tool that can be used to increase the market share or to develop new products that can revolutionize the market growth. The analysis of the collected data also helps in providing an overview of the video streaming market which further helps people make an informed choice. Latent growth factors that can manifest themselves during the forecast period are identified as they are key to the video streaming market growth.
According to study, the global video streaming market is expected to reach USD 102.0971 billion by 2023.
Drivers and Constraints
One of the factors contributing to market growth is the rising demand for live and on-demand video content among consumers. Growing adoption of smartphones to watch movies, TV shows, and live sporting and other events is another factor promoting the market growth. The market is quite competitive with key players as well as emerging video streaming service providers trying to offer quality content to the end-users with flexible payment models. This offers consumers with several options to choose from the available content libraries. Provision of secured video streaming services with encrypted live and on-demand video streaming becomes a differentiating factor influencing the customers to subscribe to these services. Market giants such as Netflix, Amazon, Hulu, Google, Microsoft, and Adobe are continually developing world-class streaming services and updating their content libraries to attract global customers. The video streaming industry is expected to attain a rapid growth with advancements in digital technologies and the emergence of 5G network connectivity services. Furthermore, partnerships and agreements among the telecom network providers and video streaming providers are expected to increase in the coming years to offer an uninterrupted streaming experience to the consumers.
Based on the type of video streaming, the market has been segmented into live video streaming and on-demand video streaming. The videos are delivered to the streaming platform via adaptive streaming or progressive download technique. In adaptive streaming technology, multiple live or on-demand streams are encoded and switched adaptively based on the changing network conditions, i.e., when the network connection is good, the viewer gets a high-quality, high-data-rate stream, whereas, if the connection is weak, the server will send a lower-data-rate video file to ensure continuous connection. On-demand video streaming provides secured content, adaptive playback options, and additional flexibility to the users to stream on any device. It can also be used to publish a live event for video-on-demand playback. Video-on -demand is suitable in situations where live broadcasting is not mandatory, and the content can withstand delays in delivery. However, video-on-demand lacks real-time experience due to which it is not possible to conduct live chats, Q&A sections, surveys, or polls.
Live video streaming refers to the real-time broadcasting of video files over the Internet which enables the user to view the content on personal computers, smart televisions, smartphones, laptops, and tablets as soon as the video is played. Even if a video is streamed live in real-time, it is subjected to encoding, transmission, and decoding delays. Software media players such as Apple QuickTime, Adobe Flash Player, and Microsoft Windows Media Player decode the streamed content and present it in a window for viewers. Content such as sporting events or matches, gaming sessions, videos by individuals, news, concerts, and talk shows can be streamed live. Social media platforms are the major sources of live video content.
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Geographically, North America has been projected to have the largest market share in the global video streaming market followed by Europe, while the Asia-Pacific region has been projected to show positive growth in the video streaming market.
The key players of video streaming market include Netflix, Inc., Adobe Inc., Amazon Web Services, Microsoft Corporation, Apple Inc., Google LLC, Cisco Systems Inc, IBM Corporation, Walt Disney Company (Hulu), and Akamai Technologies Inc.
Table of Contents
1 Executive Summary
2 Market Introduction
3 Research Methodology
4 Market Insights
5 Market Dynamics
6 Market Factor Analysis
7 Global Video Streaming Market, By Type
8 Global Video Streaming Market, By Deployment
9 Global Video Streaming Market, By Platform
10 Global Video Streaming Market, By Component
11 Global Video Streaming Market, By Model
12 Global Video Streaming Market, By Region
13 Competitive Landscape
14 Company Profiles
15 Industry Insights
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