The global active and intelligent packaging market size is expected to grow at a CAGR of more than 4% by 2024.
The penetration of active and intelligent packaging products is limited to certain store formats (especially for intelligent packaging). The market is mainly concentrated in the urban areas of developing regions in APAC and Latin America. The lack of awareness of intelligent packaging, an abundance of low-priced alternatives, and the easy availability of fresh products is restricting the market growth in tier 2 and tier 3 cities.
Arizton’s recent market research report considers the present scenario of the active and intelligent packaging market dynamics for the period 2018−2024. The study covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. The study also profiles and analyzes the leading companies and other prominent companies operating in the active and intelligent packaging market.
Active and Intelligent Packaging Market – Dynamics
Here are the list of trends and drivers that are impacting the revenues and profitability in the active and intelligent packaging market:
- Increased Counterfeiting of Products
- Growth of Anti-microbial Packaging
- Growth of Intelligent Packaging in Supply Chain
- Growth of Nanotechnology in Intelligent Packaging
- Active Packaging Through Edible Coating
- Use of Natural Anti-Microbial Agents
Active and Intelligent Packaging Market – Segmentation
This research report includes detailed market segmentation by application, active packaging system type, intelligent packaging system type, and geography.
- The active and intelligent packaging market by the beverage sector is growing in the form of labels. Further, interactive packaging is more prevalent in the beverage industry. The prevention of counterfeiting in the beverage industry is another major driver for the rise of interactive packaging.
- Microwaveable popcorn, microwaveable pizza, pies, French bread, eggrolls, and others are the major application areas of microwave susceptors. The market for microwave susceptors is expected to grow at a healthy rate during the forecast period as susceptors can be temperature-controlled to speed up and improve the product texture.
- Near Field Communication (NFC), Radio-Frequency Identification (RFID), and QR Codes are the major Interactive packaging products. The market for interactive packaging is growing as consumers loyalty programs require value-added features to retain customers.
Market Segmentation by Applications
Market Segmentation by Active Packaging System Type
- Gas Scavengers
- Moisture Control System
- Microwave Susceptors
Market Segmentation by Intelligent Packaging System Type
- Interactive Packaging
Active and Intelligent Packaging Market – Geography
The global active & intelligent packaging market is dominated by APAC, Europe, and North America, which held over 80% share of the market in 2018. The APAC market is largely volume-driven due to the growing retail landscape, along with organized packaging growth. The organized retail and packaging market is pushing for advanced packaging techniques to provide quality products that can sustain for a longer duration. North America and Europe are the two regions that have more awareness of the advanced packaging technologies and are the first to adopt any new trend with respect to packaging. The Europe market could be impacted by the Brexit outcome.
Market Segmentation by Geography
- South Korea
- North America
- Latin America
- Saudi Arabia
- South Africa
Active and Intelligent Packaging Market – Vendor Landscape
The global active & intelligent packaging market is highly fragmented with no clear global leader providing the full portfolio of products and services. This is mainly due to the different functionalities of active packaging and intelligent packaging. It is characterized by the presence of diversified companies at the local, regional, and international levels. The market vendors are invested mostly in smart packaging solutions with respect to intelligent packaging as it provides better cost on investment and is also more robust with its functionality. The less expensive sensors and indicators, although widely used in terms of volume, do not provide profit margins as much as the interactive packaging products do. Even at the regional level, vendors are highly distributed.
- Avery Dennison
- Stora Enso
- Thinfilm Electronics
Other prominent vendors are Amcor, Bemis, Sonoco Thermosafe, Sealed Air, Westrock, Mitsubishi Gas Chemical, Tropack Packmittal GmBH, Cryolog, Crown, Graphic Packaging, TC Transcontinental, and Desiccare.
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