Carboxymethyl cellulose (cellulose gum) perform a range of roles: as a thickening, soil anti-redisposition, binding, water retention and as protective colloid in various industries including food & beverage, oil & gas, pharmaceuticals, pulp & paper, personal care, detergents & laundry, construction, textiles, etc. This market is expected to observe significant demand from oil & gas applications in the coming years. The product offers unique rheology controlling properties, prevents fungal growth and simplifies bore hole cleaning and drilling activities. In the recent years, water-based drilling fluids have been witnessing upsurge demand as environmentally sustainable substitute to the conventional oil-based systems, which in turn would propel CMC market by 2024.
Cellulose gum involving purity above 95% contributed over 40% share in the year 2016. The massive share was attributed to robust demand for high purity CMC (above 99.5%) particularly from personal care and food & beverage applications.
Continuing trend towards consumption of low fat and low-calorie food will favor food additives including carboxymethyl cellulose demand as it helps lessening the fat content in foods. Once viewed as a high-income country problem, obesity and overweight have been rising in middle-income as well as low-income countries, mostly in the urban areas. Since 2000, the number of overweight children below 5 increased by around 50% in Africa. Such traits present brighter potential for CMC in food & beverage sector during the forecast timespan.
With over 15% share in 2016, pulp & paper sector is anticipated to be a substantial contributor to the global cellulose gum market. The product can be applied in a variety of converting operations on account of its thickening, suspending and adhesive properties. It reduces porosity, controls curl, enhances surface properties and has been desirable for size press, calendar waterbox, paper towel, etc. applications for surface treatment.
Carboxymethyl cellulose market is susceptible to the threat of substitution, as the product characteristics are replicated by various other cellulose ethers and hydrocolloids including: ethyl cellulose, guar gum, pectin, xanthum gum, etc.
North America carboxymethyl cellulose market will observe almost 4% CAGR gains throughout the forecast span. The gain will be mainly attributed to product demand from food & beverage sector for its usage as a fat replacer and food stabilizer. Obesity has been a grave public health issue in the region, on account of regular consumption of sugary beverages, sedentary lifestyle, food marketing and the consequent unhealthy snacking habits. CMC will have strong demand in the region amidst the surging risks of chronic diseases such as type-2 diabetes, cardiovascular disease, hypertension and coronary heart diseases.