With the rapid growth of Chinese’s residents’ income and consumption capacity, huge changes have taken place in wealth accumulation and population structure, which is characterized by the pursuit of quality upgrades of goods and services, bringing the brand consumption boom and the improvement space in averaged prices. Meanwhile, with the growth accompanying by Internet informatization, the new-generation parents have very different parenting concepts and children’s clothing consumption concepts. They put forward higher requirements on design, workmanship and material selection.
Founded in 2018, LAZY GOOSE, which is a maternal and infant home textile brand being loyal to traditional craftsmanship and keen on the exploration and research of natural environmentally friendly materials, is a council member of Japanese Research Association for Children’s Growth and Sleep Health, a council member of International Maternal and Child Sleep Association and a member of Better Cotton Initiative (BCI) retail brand.
This brand pursues the ultimate tactile sensation, focuses on improving the sleep environment of children aged from 0 to10, as well as providing targeted sleep scene solutions for different age grades. In the early stage of the launch, with its primacy in fabric texture, production process and design concepts, this brand was widely praised by the urban middle class and has been the new high-end benchmark in the industry.
This brand fully respects the children’s perspective and listens to their choice in product design. Most of the products of infants stage are made of fine natural skin-friendly fabrics such as mulberry silk and long-staple cotton in order to pursue the safe material and comfortable design. For the products of children stage, the children’s sleeping habits and preferences are fully considered, and a professional design team has always been invited to customize various highly suitable children’s beddings according to different application scenarios. The way of giving priority to the children’s actual needs has caused strong resonance from parents.
Baby bands have evolved from simple price-performance ratio in the past to several elements such as brand, quality, product etc., and the products purchased by consumers are not just products, but also a parenting altitude. From this perspective, baby brands like LAZYGOOSE happen to have the same view with it.