The global LMS Market size is expected to grow from USD 13.4 billion in 2020 to USD 25.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period during. The major growth drivers for the market are increasing the adoption of digital learning, growing inclination towards, Bring Your Own Device (BYOD) policy and enterprise mobility, extensive government initiatives for the growth of LMS, growing usage of Artificial Intelligence (AI) and Machine Learning (ML) in LMS is increasing the significance of eLearning in corporate and academic setups. However, low motivation and engagement by organizations may restrain the market growth.
The blended learning is expected to show the highest growth rate during the forecast period
Blended learning is a hybrid learning model, which offers an effective collaboration of traditional classroom learning and web-based online learning to engage educators and students present globally. In blended learning, traditional face-to-face classroom teaching is combined with computer-aided modules. eLearning is combined with traditional classroom methods, which results in a hybrid teaching model. Blended learning is time-saving, less expensive, effectively engages learners, and a flexible and creative way to guide learners. Every organization has its own set of operational processes and practices, for which employees are provided with extensive and periodic training. In recent times, training processes have transformed with the introduction of LMS solutions. Companies are creating customized mobile applications that can be used for training not only new but also the existing employees. These applications are similar to in-class learning applications and provide training and instructions through the use of mobile devices. The growing trend of pre-recorded lectures and virtual instructor-led training, and the use of mobile devices have boosted the market growth of the blended learning delivery mode.
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The academic user type segment is estimated to have larger market share during the forecast period
Academic institutions, such as schools, colleges, universities, and private tutorials, are included in this segment. Academic end users in the market facilitate the process of learning and teaching through the share of data, voice, and video over LMS platforms. This helps streamline the education process by allowing mobility, interaction, and real-time teaching. The use of mobile phones and smart devices has become extremely popular among the younger generation. This is expected to boost the LMS market for academic users. Usage of LMS in the academic sector open up new opportunities for the sharing of knowledge without boundaries of time and distance. The academic end user segment is further segmented into two broad sections: K-12 and higher education.
The traditional and emerging market players are Cornerstone OnDemand (US), Blackboard (US), D2L Corporation (Canada), Adobe Systems US), CrossKnowledge (US), Oracle (US), SAP SE (Germany), Docebo (Canada), PowerSchool (US), IBM (US), Epignosis (US), Pearson PLC (UK), McGraw Hill (US), SumTotal Systems LLC (US), Absorb Software LLC (Canada), iSpring Solutions, Inc. (US), G-Cube (India), Latitude CG, LLC (US), UpsideLMS (India), Paradiso (US).
These players have adopted various strategies, such as partnerships, collaborations, agreements, acquisitions, and new product launches, to achieve growth in the global LMS market. Partnerships and acquisitions have been the most dominating strategy adopted by major players from 2017 to 2020, which helped them to innovate in their offerings and broaden their customer base.
Blackboard is a leading solution provider that caters to a wide range of products and services in the education and learning sector. These products and services simplify and make the process of learning more entertaining. Blackboard’s strategies, in the past decade, to broaden its business portfolio have led to the development of several complementary platforms, such as Blackboard Connect, Blackboard Collaborate, Blackboard Mobile, Blackboard Analytics, and Blackboard Student Services. In the last few years, Blackboard has undertaken many acquisitions to speed up its overall performance in the market. It has recently acquired companies including Fronteer, a UK-based education technology company and Sequoia Retail Systems, a Point of Sale (POS) solution provider. It has partnered and collaborated with companies such as Moodle, VitalSource, B Human, and IBM to enhance its product offerings. These strategies have helped the company enhance its product portfolio and led to a high rate of organic growth. The company is also following the horizontal integration strategy by launching new products and services. Blackboard focuses on R&D to bring new products and services in the market.
Cornerstone OnDemand provides an extensive talent management suite that helps organizations manage and train their employees. The company deals in performance and learning products that manage education and development programs and measure the performance of individuals and groups. The company also provides consulting services to assist clients with the selection and implementation of the most suitable solution that fulfills their enterprise requirements.
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Cornerstone OnDemand has witnessed consistent growth in the corporate LMS market by adopting various organic and inorganic strategies. In terms of organic strategies, the company has continuously invested a major portion of its revenue in R&D activities to develop new products and solutions. Inorganically, Cornerstone OnDemand is increasingly forging acquisitions to improve its customer reach to different verticals as well as develop a technologically advanced product portfolio. For instance, in February 2018, Cornerstone acquired Saba, a global provider of talent experience solutions. This acquisition will enable Cornerstone to accelerate the innovation and increase the company’s ability to help a larger, diverse group of clients.
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