Toothpaste Market Overview | Size, Value Share, Competitive Leaderboard, Business Growth, Covid-19 Analysis, Global Opportunity by Forecast to 2025

Toothpaste Market Size, Share, Growth Analysis Research Report by Type (Sensitivity, Whitening, Children’s, Smokers, Herbal and others), Distribution Channel (Store-based, Non-store-based) and Region

Market Overview

Global Toothpaste Market is expected to exhibit a solid 4.8% CAGR over the forecast period from 2020 to 2025, according to the latest research report from Market Research Future (MRFR). The global toothpaste market was valued at USD 15 billion in 2020 and is expected to reach USD 21.6 billion by 2025. By volume, the global toothpaste market is expected to reach 7.8 billion units by 2025, growing from the figure of 5.9 billion in 2020. The global toothpaste market is profiled in great detail in the research report, providing readers with a comprehensive overview of the market through its historical growth trajectory, present conditions, and future growth prospects. The historical stats of the toothpaste market are detailed in the report, in order to provide readers with a complete overview of the market’s historical growth trajectory. The historical stats provided in the report also give analysts a solid platform to base future projections about the market. Based on this platform, future projections for the toothpaste market’s growth trajectory over the forecast period are provided in the report. The leading players in the global toothpaste market are also profiled in the report in order to give readers a comprehensive analysis of the leading players in the global toothpaste market. The major drivers and restraints affecting the global toothpaste market are also profiled in the report to provide readers a comprehensive overview of what’s making the market tick and what is holding the market back.

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Toothpaste is a vital item of daily use for most of the the world’s population. It helps keep the teeth clean and the mouth healthy. Toothpastes may also provide an antimicrobial function, keeping the mouth clean and free from microbes. The growing urban population around the world is likely to be a major driver for the global toothpaste market over the forecast period, as toothpaste is consumed more in urban areas than in rural areas.

The increasing entry of various flavors in toothpaste products is likely to be a major driver for the global toothpaste market over the forecast period. Manufacturers are increasingly looking to produce toothpastes with attractive flavors that appeal to consumers. In addition, the use of innovative ingredients such as activated charcoal in toothpaste is also likely to be a major driver for the global toothpaste market over the forecast period.

Competitive Leaderboard

Leading players in the Global Toothpaste Market include Henkel AG & Co. KGaA, GSK plc, Johnson & Johnson Services Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Procter & Gamble, Coswell SpA, CCA Industries Inc., The Himalaya Drug Company, Hawley & Hazel (BVI) Co. Ltd., LG Household & Health Care Ltd., D. R. Harris & Co. Ltd., Unilever plc, 3M, and Dabur India Ltd. Many major players in the global toothpaste market are focusing on expensive ad campaigns that familiarize the consumer with their product. This is likely to remain a key trend in the global toothpaste market over the forecast period, as advertising and the consequent increase in brand visibility has emerged as being key to the success of companies in the toothpaste market.


The global toothpaste market is segmented on the basis of type, distribution channel, and region.

By type, the global toothpaste market is segmented into sensitivity, whitening, smokers, children’s, herbal, and others. The herbal segment is likely to exhibit steady growth over the forecast period, due to the increasing demand from consumers for FMCG products made from natural ingredients. Herbal ingredients also enhance the functionality of toothpaste products, making it an effective anti-microbial agent for the consumer’s health.

By distribution channel, the global toothpaste market is segmented into store-based and non-store-based. The store-based segment dominates the global toothpaste market.

Regional Analysis

Asia Pacific dominates the global toothpaste market due to the growing consumer population in major economies such as China and India. Increasing awareness about oral health and increasing exposure to international brands are also likely to remain major drivers for the toothpaste market in Asia Pacific over the forecast period.

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