Global Next Gen TV (ATSC TV) Market: Introduction
The development of next gen TV (ATSC TV) is the latest version of over-the-air antenna TV. It can be referred to as an Internet Protocol (IP) based system which enables internet content and services alongside the traditional over-the-air broadcast signal. Frequency of signals with respect to the latest version of ATSC is highly strong in terms of quality and distance.
Next gen TV (ATSC TV) have the capability to carry high-quality Ultra HD 4K video, High Dynamic Range and wide color gamut, and high frame rates up to 120Hz.
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Global Next Gen TV (ATSC TV) Market – Dynamics
Rising Demand for Better Video Viewing Experience
Demand for ultra-high quality and better video viewing experience has increased across the globe. Demand for 4K and ultra HD smart television has increased extensively. Players such as Amazon Prime, Netflix, and YouTube are integrating next gen TV (ATSC TV) technology on their platforms so that the video viewing experience can be improved and enhanced. Rising demand for better picture and video quality is driving the growth of the next gen TV (ATSC TV) market.
Rising Demand for Better Video Experience in Data-strapped Locations
Next gen TV (ATSC TV) has the ability to ensure that high quality data can be transferred with less consumption of data as compared to advanced video coding AVC. Next gen TV (ATSC TV) has the ability to stream high-quality video. Next gen TV (ATSC TV) can push 720p at less than 1.5Mbps. Demand for next gen TV (ATSC TV) is rising with high efficiency.
Improper Network Infrastructure Hampering the Growth of the Next Gen TV (ATSC TV) Market
Substantial demand for better viewing experiences necessitates standard network infrastructure. Many Southeast Asian countries, African countries, and South American countries lag behind due to poor network infrastructure, which do not even meet the basic global standards. This could hamper the growth of the next gen TV (ATSC TV) market.
North America Expected to Dominate the Global Next Gen TV (ATSC TV) Market
In terms of region, the global next gen TV (ATSC TV) market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global next gen TV (ATSC TV) market during the forecast period, due to strongest network infrastructure as compared to other regions.
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Global Next Gen TV (ATSC TV) Market – Competitive Landscape
- In January 2020, Samsung Electronics announced that its upcoming 2020 QLED 8K television will offer ATSC 3.0 tuners, with the potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available.
- In January 2020, an announcement at CES 2020 stated that the first U.S. consumer television receivers equipped with NEXTGEN TV capabilities are coming to retail stores later this year.
Cisco Systems Inc.
Established in 1984, Cisco Systems Inc. designs, manufactures, and sells Internet protocol-based networking products for communications and Information Technology industries. The company is highly focused on providing video platforms which improve the video viewing experience, bandwidth, latency, and quality of the video.
Established in 1938, Samsung is a designer, manufacturer and distributor of electronic products that includes mobile phones, Smart TVs, and Next Gen TVs. The company is highly focused on providing better viewing/video experience to its customers. In January 2020, Samsung Electronics adds NEXTGEN TV to 2020 QLED 8K Line-up.
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