The third segment of the podcast Trilogy Digital Transformation series with Dr. Paul J. Bailo has been released. In this segment, Dr. Bailo discusses the reasons why culture is the glue that binds every element of the transformation process. He dives into how culture is made up of the rich experiences of every member of an organization, how that mixture helps to create a positive digital culture, why digital culture simply can’t exist without managerial transformation, and the part digital leadership plays in the creation of that culture.
“Culture is very hard to define for a lot of people, but it’s really the essence of what your organization is about. It’s truly understanding what your value systems are,” says Dr. Paul J. Bailo, Executive, Digital Strategy, Data, and Innovation. “Digital transformation culture is one of the hardest things to do, it is not a sprint – it is a marathon, and you have to work at it at every level of the organization to reinforce it on a continuous basis. It’s the only way organizations are going to survive.”
In the podcast, Dr. Paul Bailo points out that digital culture is all about organizational change and transformation. While many legacy organizations tend to rely more on managerial judgment, that won’t work in the current digital scenario. Modern business management is more about intuition and instincts.
Dr. Bailo emphasizes the pressing need to reinforce digital culture on a daily basis from the executive leadership down to the frontline people. The focus of digital change is not about actions alone according to Dr. Bailo. The actions of change must happen in the heart mind and soul of the organization aiming for a digital transformation.
Organizations must make every person in the team accountable. The message must be delivered that they will reap the benefits of digital change when there is a high level of consistency in their actions. The employees must be taught to support each other and execute tasks as a team with minimal disparity in sharing high risks.
At the same time, Dr. Bailo warns that it is an extremely challenging task to change the existing culture, especially in legacy organizations. It involves rewiring the minds of people and make them overcome the resistance to change.
Dr. Bailo also points out that digital change is a highly emotional thing. The personal values of employees must be in a smooth alignment with the digital values of an organization.
Digital culture is a must for survival. Clients are unlikely to do business with partners that are not into digital culture, preferring instead to work with organizations that have a culture for accepting transformation and change. Dr. Bailo stresses on the use of digital culture at every level of leadership in an organization because it introduces innovation and creates the ability to adapt and respond to an unstable environment. It helps organizations deal with the unknown.
Dr. Bailo is convinced that digital transformation is the toughest thing to do for any organization as it involves implementing a new work behavior within the employees and transforming the whole concept of work.
Dr. Bailo says that organizations that don’t have a strategy for digital culture must get moving now. They must work on it at every level of the organization to reinforce it on a continuous basis and survive the hyper-competitive business environment. Digital culture and maintenance must go hand in hand.
Organizations committed to implementing digital culture are at a competitive advantage as they can understand the market quicker, implement new technologies, boost productivity, and create an environment of growth and success.
About Dr. Paul J. Bailo:
Paul Bailo is widely recognized by industry thought leaders for his C-level executive skills in Digital Transformation, Data, and Innovation. His expertise in digital transformation, digital communications, emerging payments, operational excellence, data-driven decision-making, and innovation are unparalleled. Paul is a global author and adjunct Ivy League professor and world class speaker.
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