Dubai-based Freelance UX-driven guru, Firas Khamasmiah has launched a new website: https://www.firascreatech.com/ solely dedicated to web User Experience among other excellent services.
UX (User Experience) is how a user feels when interfacing with a system. This includes a website, web application, desktop software and basically any form of human/device interaction.
In a recent interview, American entrepreneur, Eric Ries said that design is the new basis of competition. And he’s absolutely correct. Design is more than just appearance. More than how something functions. Design has evolved to consider how users feel when using or about to use something.
Simplified, UX is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows for a definitive customer journey on a website which conceives business success. Good things cost time and money. A good UX is one of those.
“Does it better” will always beat “did it first”. Firas Khamasmiah is one of the best when it comes to doing it better in UX. Working as a freelancer, contact-free from clients, he was able to hone his skills for years and move to the apex of web UX development.
Video Link: https://www.youtube.com/embed/qMce9fob4do
Speaking about his services, Khamasmiah said: “When you hire an experienced UX expert, you will get the best quality and in affordable price. If a picture is worth 1000 words, a prototype is worth 1000 meetings. I will build persona for the customers, then build site map, wireframes, UI, and provide high fidelity prototype even before the development, so you can experience your website before you pay for the development, which saves time and money”.
Khamasmiah’s skills also extends to the world of digital marketing. Design can speak the tongue of art with the force of commerce. A great user experience created for the target customers play a pivotal role to ensure customer satisfaction and boost business conversion. A superb UX loved by the users is also the way to stay in the limelight while beating competition. Marketing needs the positive push of UX — the type provided by Firas Khamasmiah.
Firas Khamasmiah is a UX-driven expert and creative head with 14+ years in devising brand strategies, leading high-impact marketing campaigns, developing brand identities, marketing collateral and design work for some of the leading brands in Dubai, as well as globally. He’s a proficient and MIT-certified UX practitioner, specialising in Human-Computer Interaction for User Experience Design. He’s also well versed with managing large and geographically dispersed teams, and counselling C-suite leadership and senior management on brand strategies.
Khamasmiah, since 2014, has been the Global Creative Head of UAE Exchange/ Unimoni, UAE. This Creative team spanned across UAE and Chennai, India, while overlooking the creative development, branding and promotion of UAE Exchange and Unimoni across 28 plus countries.
During that time, he launched the new identity for UAE exchange, led the rebranding exercise, in 18 countries and changed the messaging across all the platforms, 500+ retail, 18 websites, 12 languages, and multiple social media pages.
Khamasmiah also organized and supervised the naming write exercise of the Red Line Metro Station in UAE Exchange. He drove the launch identity, completing the impact in 6 months and achieved a high brand score of awareness reaching 34 points during the transition period.