Growing Investments to Push the Global Wifi Analytics Market to Gain $27.13 Billion by 2028

Growing Investments to Push the Global Wifi Analytics Market to Gain $27.13 Billion by 2028

“Global Wifi Analytics Market”
A Triton Market Research report on the global wifi analytics market has determined that the industry, which generated $4.75 billion in 2019, will be expanding at a CAGR of 21.38% by the year 2028.

A study by Triton Market Research with the title ‘Global Wifi Analytics Market,’ covers the Global Analysis and Forecast for 2019-2028 by Application (Wifi Marketing Analytics, Wifi Presence Analytics), Deployment (On-Premise, Cloud), by End-user (Sports & Entertainment, Healthcare, Retail, Hospitality, Transportation, Others), by Component (Service, Solution) and by Geographical Region (Europe, Latin America, North America, Asia-Pacific, Middle East and Africa).

Wifi analytics is the process of collecting data from wifi devices and improving physical layouts, business operations and marketing initiatives. It contains detailed information about the wifi device behavior, both in the physical space and the activity performed through the network.

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According to the report on the global wifi analytics market, the industry is expected to gain $27.13 billion by 2028, proliferating with a CAGR of 21.38% during the estimated years 2019-2028.

Several applications in entertainment, music, gaming and health & fitness are increasingly being launched by different vendors. This is leading to a rise in the usage of mobile phones across the world, which is primarily driving the growth of the global wifi analytics market. Many companies are making huge investments in wifi analytics to achieve measurable business outcomes. This is also influencing the market growth. However, the lack of standardized policies and principles is hampering the growth of the global wifi analytics market.

The wifi analytics market is primarily segmented into four parts, as application, deployment, end-user and component. The first segment, application, includes wifi marketing analytics and wifi presence analytics. The second segment, deployment, bifurcates into on-premise and cloud. The third segment, end-user, includes sports & entertainment, healthcare, retail, hospitality, transportation and others. The last segment, component, bifurcates into service and solution.

As per the geographical landscape, North America is expected to be the largest wifi analytics market for the forecasted period. Companies in the region are increasingly becoming aware of the targeted marketing principles and the importance of analyzing consumer behavior patterns. This factor is estimated to be driving the growth of the regional market. The increasing investments by these companies, coupled with the technological advancements, are also favoring the market growth.

Major companies involved in the wifi analytics market are Ruckus Networks (CommScope Inc), Cisco Systems Inc, Aruba (Hewlett Packard Enterprise Development LP), Cloud4Wi, Purple Innovation LLC, Fortinet Inc, Blix, Skyfii Limited, GoZone Wifi LLC, Hughes Network Systems LLC, Singtel, Yelp Inc, and RetailNext Inc.

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Question & Answer: Wifi Analytics Market

Question 1: What is primarily driving the growth of the global wifi analytics market?

Answer: Several applications in entertainment, music, gaming and health & fitness are increasingly being launched by different vendors. This is leading to a rise in the usage of mobile phones across the world, which is primarily driving the growth of the global wifi analytics market. Many companies are making huge investments in wifi analytics to achieve measurable business outcomes. This is also influencing the market growth.

Question 2: What is hampering the growth of the wifi analytics market growth?

Answer: The lack of standardized policies and principles is hampering the growth of the global wifi analytics market.

Question 3: How is North America impacting the global wifi analytics market outlook?

Answer: As per the geographical landscape, North America is expected to be the largest wifi analytics market for the forecasted period. Companies in the region are increasingly becoming aware of the targeted marketing principles and the importance of analyzing customer behavior patterns. This factor is estimated to be driving the growth of the regional market. The increasing investments by these companies, coupled with the technological advancements, are also favoring the market growth.

Question 4: Which are some of the major companies involved in the wifi analytics market?

Answer: Major companies involved in the wifi analytics market are Ruckus Networks (CommScope Inc), Cisco Systems Inc, Aruba (Hewlett Packard Enterprise Development LP), Cloud4Wi, Purple Innovation LLC, Fortinet Inc, Blix, Skyfii Limited, GoZone Wifi LLC, Hughes Network Systems LLC, Singtel, Yelp Inc, and RetailNext Inc.

 

Related Report:

Global Network Traffic Analytics Market 

The Global Network Traffic Analytics Market is estimated to achieve growth at $7161.97 million by 2028, with a CAGR of 23.05% over the projected period 2019-2028.

There is an increasing adoption in the IoT (Internet of Things) applications across the world, leading to the growing number of connected devices, like machines, cars, wearables and consumer electronics. IoT devices, such as home routers and network cameras, are easy targets of cyber attackers. Hence, with the growth of the IoT market, there is an increasing need for the network traffic analytics market.

The increasing expenditure on cybersecurity across the globe is witnessed in recent times. Several public and private organizations are making huge investments in securing the data, as they are trying to adopt a more comprehensive solution for data security. There is an increased awareness regarding the growing cyber threats among these organizations. Many countries have almost doubled up their cybersecurity budgets for safeguarding the data in an efficient way. This growth in cybersecurity expenditure is likely to create new market opportunities for the global network traffic analytics market.

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