ASYSTEM, a health and wellness company based in Los Angeles, CA, is launching into the marketplace in an innovative manner – taking a community-first approach to drive awareness of its science-backed products to help everyone look, feel and perform their best.
ASYSTEM is building its brand in an inclusive and modern manner, collaborating with a diverse range of individuals from the worlds of Arts+Culture, Business and Health+Wellness to spread the mission of betterment – a notion that when you are at your best, those around you win.
To launch ASYSTEM’s editorial platform, called The Betterment Project, they have published a limited edition coffee-table book The Betterment Project, Volume One, featuring insights from 48 inspirational men.
Interviewees include professional athletes and the founders of restaurant, wellness and fitness empires. One of fashion’s most legendary photographers and the scion of America’s foremost family of wine. Today’s most relevant creatives and entrepreneurs who’ve tapped into the zeitgeist.
The Betterment Project, Volume One, also included landscape photography shot by the renowned NYC-based photographer Bjorn Iooss. It is limited to 1,000 copies and available to Founding Members (MSRP $45), complimentary with first order.
ASYSTEM has also launched the physical home of their community; the ASYSTEM BeachHouse, a 4,200 sq ft destination on the Venice boardwalk overlooking the ocean. The BeachHouse will host a range of event programming themed around Mind and Body, including; Panel discussions, Workout classes hosted by respected athletes, philanthropic awareness initiatives and a monthly Surf club. The goal of the BeachHouse is to provide a forum for like-minded individuals to spark conversations around how to feel better and be better.
ASYSTEM is launching their product range with self-care products to optimize both the inside and outside: Superhuman Supplements and Performance Skincare. In the coming months, ASYSTEM will be launching into other categories – including Recovery & Pain Management, Stress & Anxiety, Sleep and more… in their mission to help everyone look, feel and perform their best.
ASYSTEM is founded by two serial entrepreneurs with an impressive track record creating, scaling and exiting consumer brands across the globe; Oli Walsh (Wednesday Agency, Aritzia) and Josh LeVine (Frame Denim, Davi Skincare).
ASYSTEM is science-backed self-care made easy. We offer supplements, skin care, recovery and pain management products created by combining the best of science with the best of nature — to help you look, feel and perform at your best. Based in Venice, California, ASYSTEM was founded by two serial entrepreneurs with an impressive track record creating, scaling and exiting consumer brands across the globe; Oli Walsh (Wednesday Agency, Aritzia) and Josh LeVine (Frame Denim, Davi Skincare).
“We call ASYSTEM a ‘betterment’ business – a notion that when men are at their best, those around them win. That’s how we define’ betterment’ and it is core to the ASYSTEM brand,” says Oli Walsh, Co-Founder. “We saw a huge opportunity to create a trusted inside-outside ecosystem of science-backed products designed to help men look, feel and perform beyond their best and to do so in a modern way that breaks away from the antiquated, silo-ed approach currently in the marketplace.”
“Men are investing in their health and well-being unlike ever before. They are looking for brands which help them extend their daily habits beyond the basic essentials,” says Josh LeVine, Co-Founder. “ASYSTEM is creating a brand perspective that doesn’t exist today. One that is inclusive, diverse and aspirational, using content and experiences to build a community of men who can support and learn from one another in various ways.”
Clara Lindh Bergendorff, Investor at First Minute Capital: “Despite many D2C brands promising to build the CPG giant of the future, most of them struggle crossing the chasm expanding from one niche product category to a second. In ASYSTEM’s case, on the other hand, the license to be cross-category is built into their brand from day one. ASYSTEM’s categories also tick all the right checkboxes: high purchase frequency, habit-forming, high value-to-weight ratio, with low existing brand affinity. With their strong brand marketing expertise we believe ASYSTEM has the opportunity to define not only a category (Betterment) but how a generation of men think about wellness”
Brent Hoberman, Founder FirstMinute Capital: “The time is right to go after this market and Oli and Josh–with their stellar track record in e-commerce and brand building–have the right DNA to match the opportunity. It’s an exciting journey to be part of.”
Kevin Datoo, ex-COO of Dollar Shave Club, ASYSTEM Advisory Board Member: “The needs and demands of men are evolving rapidly – and as a result the men’s wellness sector is on fire. ASYSTEM’s innovative inside-outside approach, combined with how it is using content and community to create a unique brand perspective around ‘betterment’, resonated with me on many levels. Oli and Josh bring energy, passion and deep experience creating and scaling world-class consumer brands and I’m excited to be partnering with them as an Advisory Board member.”
Oli Walsh & Josh LeVine, Co-Founders ASYSTEM
Key Investors include:
Firstminute capital is a $100M seed fund with a global remit, backed by 30 unicorn founders, strategics (Atomico, Tencent, Henkel), and fortune 100 executives. The fund – that aspires to be the most helpful of seed funds – is part of the Founders Group which also includes Founders Forum (premier tech community), Founders Intelligence (digital consultancy), Founders Factory (largest incubator/accelerator in Europe), and AccelerateHer.
San Francisco / Hong Kong
S28 Capital is an early-stage venture fund with $170M under management. We’re a team of founders and early startup employees. The investing team helped build companies such as PagerDuty and Playdom and also invested in companies such as Zoom and Coupang. Some of our investments include Plangrid, Mattermost, Rippling, Reflektive, Social Construct, and Perpetua.
LA-based PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups.
Company Name: ASYSTEM, Inc.
Contact Person: Arsh Sidhu
Email: Send Email
Address:619 Ocean Front Walk
State: CA 90291
Country: United States