New SEO Ranking Logistics Favor Local Businesses

Local chatter, social media, and basic location important now

The Penguin update that came in late May brought on many changes. One of which was Google changing the way it handles local search results. Typing in the word “pizza” into Google creates a carousel of images with a variety of locations and reviews. With the average whitehate SEO tactic getting a company to the top of a search result, companies are now trying to find out the best way to make it onto the new carousel.

The new setup creates an advantage for companies who have no hope to compete with larger businesses. It was standard before that “pizza” would simply bring up who had the strongest ranking for the general term. Now, however, it takes into account local citations, guests posts, as well as social media and YouTube chatter or shares.

With local citations, the quality of the citing is important, and Penguin has made it clear that it affects the search engine ranking. The mentioning of a business, address, phone number were all found relevant along with the location. Sites like Yelp, City Search, and so forth all also play into the equations, further helping local business.

Guests posts continue, despite the recent Google scheme. But guests posts are able to pay an important part in the natural backlinks to the site. Gaining business authority through backlinking is key to success for local businesses, and guest posting is part of that equation.

Finally, social media continues to play an important role in the strength and linking of the websites authority on the local level. Given that Google owns YouTube, the channel also plays an important role and increases ranking. Businesses that utilize common social media, YouTube and Google+ Local will be able to gain stronger SEO ranking overall on the local circuit.

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