Reviews42 adds a gaming feature to its Android App

• Upgraded app aimed at engaging users for activities other than product discovery, merchant discovery, price comparison and user reviews
• Reviews42 coins can be redeemed by users for gifts and coupons
• App allows users to invite friends from social networks

New Delhi, 30 January 2014:  Everyone is a winner. That’s the new mantra of Reviews 42 app. The consumer product research platform providing comprehensive price comparison, product discovery, merchant discovery and user reviews, has added a gaming feature to its Android App. The benefit of the app is that now users can operate it even when they are not interested in making any purchase.

The new App is being used as an experiment by providing users incentives to engage in activities on the app to help them become smart shoppers when they actually need to buy any product. Reviews42 app is achieving this by asking users to engage in certain actions like opening the app in a mall, calling a retailer to check prices and comparing products prices.

When users engage in these activities, they earn Reviews42 Coins which can be redeemed through exciting coupons and gifts. The company is currently offering exciting exclusive discount coupons for Ebay, Dominos and various other gift items. Users simply need to perform certain activities and all users are entitled to win. There is no lucky draw or hidden terms and conditions.

 “The gamification of an app helps us in retaining our user base. Whenever people invest time or resources in interacting with any app, a strong emotional bond gets created.Reviews42 Coins are similar investment of user’s time. Once users start collecting coins they become eligible to our numerous offers on board. They can also invite their friends from their social networking circle to the App. Users can invite as many friends as they want and earn Coins every time they invite more friends,” said Mr. Neeraj Jain, co-founder, Reviews42.

Mr. Surjendu Kuila, co-founder, Reviews42 said, “Generally, shopping apps don’t have natural virility element which is there in social networking, messaging and some gaming apps. In these apps, users need to invite their friends for the app to become useful for them. The app owners benefits tremendously from such activities. For a shopping app to spread quickly among consumers, such features act as an added point of interest. Also, these activities help in habit formation.”

The application has attracted a lot of appreciation post its pilot launch with thousands of users engaging in Coin earning activities and redeeming discount coupons to save more money on their purchases.

About Reviews42

Reviews42 is a consumer product research platform providing comprehensive price comparison, product discovery and user reviews. Reviews42 encourages its users to share their candid product experiences with the community to help everyone avoid costly buying mistakes. The focus is to make the Indian Shopper smarter with valuable information so that he or she can take informed decisions.

Its community consists of passionate shoppers, products experts and everyday users of the products. The Reviews42 App provides the interested consumer all the information on all consumer products ranging from Mobiles, Tablets, Laptops, Baby Products, Kitchen and Home Appliances (Refrigerator, Washing Machines, Microwaves, Air Conditioners). The App contains information of over 1.5 million products and 350 product categories.

Reviews42 is not a retailer/seller of product (Webstore, ecommerce site). It shows all the reviews (positive as well as negative) to its users. The user’s/consumer’s comments on products are unbiased and honest as the company doesn’t encourage any brand to write its own reviews. The various ratings/rankings shown on the website are based only on user feedback. Brands or other parties have no say in these ratings/rankings.

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Neeraj Atri



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Company Name: Mavcomm Consulting Pvt Ltd
Contact Person: Neeraj Atri
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Country: India