BOCA RATON, FL, March 14, 2014 — Liberty Safe is a classic company example of a manufacturer that produces a highly durable, capital product. Because the average consumer doesn’t just go out and buy a person-sized safe every Friday night, the marketing has to be strong to ensure that the company is generating a viable revenue stream month to month and annually. Liberty focuses on not just producing a safe, but making sure their product is the most secure, durable, and fire-resistant on the market. That then allows their product to stand apart as a high quality good versus just another commodity.
Liberty’s portfolio of advantages for a customer includes tested strength, durability, protection from damage such as hurricanes and fires, remote monitoring, temperature control, and warranty coverage in case the product actually fails. Further, the warranty can be transferred versus just staying with the original customer/buyer. Proof of this high quality is seen in actual testimonials of owners recovering documents and goods from the 2007 Southern California Fires as well as hurricanes in the midwest. Given the portfolio of benefits included, Liberty Safe’s product is likely considered the standard in its industry to beat, which is clearly a very high challenge.
The Liberty Safe feature story will be aired on Bloomberg International on March 16, 2014 at 8:00am (CET)
As JL Haber, the Vice President of Programming for 21st Century Television noted, “Liberty Safe is a great example of an American company that is dedicated to not just producing a needed product, but producing the best one in the industry bar none! That’s why we are so proud to have the opportunity to have Liberty profiled on our program.”
About 21st Century Television
21st Century Television is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, 21st Century Television continues to be the premier and targeted outlet for the latest business and health stories. 21st Century Television airs on cable networks to over 100 million viewers.
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