eCommerce is one of the fastest growing types of businesses in the world today. The start-up costs are relatively low and the potential market is worldwide, if the business is run properly. Here are five tips to get started in eCommerce:
1. Drop Ship
A big advantage of an eCommerce business is you do not have to hold an inventory. You can simply send the order to your vendor and the products can be mailed from there. This avoids the high costs and risks associated with warehousing your product. Cooking goods, medical supplies and children’s furniture are just a few of the products that can be drop shipped. Pick a product in which you have a considerable amount of knowledge.
2. Domain Name
Choosing a domain name is one of the most important aspects of eCommerce. It should be easy to remember and easy to spell. It should also be catchy, clean and short. The .com suffix is the best choice in this regard, rather than .biz or .net, in most circumstances.
To avoid competing with Wal-Mart and Target pick mid to high-end vendors. In this way, you will be providing a higher quality product that will offset the higher price you will have to charge relative to a discount store. Products that ship from the United States with good margins are what you are looking for in vendors. You want a 35 to 50 percent margin rather than a 5 to 10 percent markup to generate a profit.
4. Website Design
Website design is your bread and butter. Once your site pops up on your customer’s computer screen he/she will decide within 30 seconds whether to shop on the site. The site should be easy to navigate and be absent of distracting graphics, colors and sounds that may irritate a potential customer. Be sure your designer is up to date on search-engine optimization.
Once your site is up and running, you want to concentrate on marketing. Use social media platforms such as Facebook, Twitter, Pinterest and GooglePlus. Marketing is dynamic and multifaceted. Research and keep up with the latest trends or hire a marketing firm to do it for you. This is how you will drive traffic and potential customers to your site.
Logbook Lenders (http://www.logbooklenders.uk.com) provides everything you need to set up and manage any size and type of website. We provide virtual private servers, domain name registrar, web hosting, email services as well as drag and drop website builder software.
Distributed by Iterate LLC
Company Name: LogbookLenders.uk.com
Contact Person: Benjamin Wrights
City: San Francisco
Country: United States