Principal Consultant, M.G. Ong shares his top internet marketing strategies in his new book, “High Value Online Marketing Secrets For Small Business Owners.”
The book officially launched on February, 18, 2015 and captured the rank of #1 Bestseller status in three Amazon.com categories and one Amazon.com.au category on the day of release.
Dominating the three categories of Entrepreneurship & Small Business, Online Advertising and Marketing in the United States and Marketing & Entrepreneurship in Australia was a special achievement for Ong because it was the first time he published his business and marketing principles to share with the world.
Ong believes having an online presence is no longer an option for small business owners, it is a necessity and must be done the right way for any small business to survive and grow in today’s marketplace.
At the top of multiple Amazon bestseller sections, Ong’s book beat out industry-favorite titles such as Guerilla Marketing by Jay Conrad Levinson and Traction by Gabriel Weinberg validating Ong’s hard work, commitment to process and expert position within the industry.
High Value Online Marketing Secrets For Small Business Owners aims to provide entrepreneurs with a marketing blueprint that leads to an effective online presence.
When internet marketing is implemented, the business owner has a virtual store front that is open 365 days a year. This expands the small business owners reach and eliminates the traditional restrictions of brick and mortar business.
Unlike other internet marketing books, Ong’s book is specialized in online marketing specifically to the affluent.
Since high income consumers tend to be highly educated and skeptical, Ong gives practical recommendations to gaining their trust, educating them about the business’ value and establishing proprietary exclusivity benefits.
The book is divided into three main sections.
The first section delves into the awakening of upscale online marketing; giving small business owners the foundation to understand what it takes to successfully market to the affluent.
The second section builds upon the first by revealing the first steps small business owners must to take to set the stage for online marketing success.
The third section shows what’s possible when the contents of the book are put into practice within the business.
When talking about why he believes his book provides the ultimate blueprint of marketing to the affluent, Ong states, “Marketing to the mass affluent on the Internet does not necessarily involve more work. You do however have to adjust your strategies in line with the differences in online behavior and expectations of high income individuals. And once you get this right, the pre-sold affluent consumer will gladly pay for your high-end products and services.”
The success of High Value Online Marketing Secrets For Small Business Owners lead to Ong being acknowledged by his peers around the country.
Company Name: BizBuildUp Elevation
Contact Person: M.G. Ong
Phone: +1 (862) 260-8338
Country: United States