Business Owner John Sullivan shares his top retargeting tips in his new book, “7 Secrets To Retargeting The Right Way: The Only Book You Need To Make All Of Your Marketing Pay Off Fast… Without Breaking The Bank.”
The book officially launched on January, 31, 2015 and secured the rank of #1 Bestseller status in three Amazon.com categories on the day of release.
Leading the three categories of Entrepreneurship & Small Business, Online Advertising and Direct Marketing was a special win for Sullivan because the successful book launch solidified his position in the marketplace.
At the top of Amazon’s bestseller section, Sullivan’s book beat out industry-favorite titles such as Robert Kiyosaki Greatest Quotes and Life Lessons by Robert Kiyosaki and Guerilla Marketing by Jay Conrad Levinson validating Sullivan’s hard work, commitment to process and expert position within the industry.
Unlike other marketing books, Sullivan’s book is geared more towards an insiders conversation instead of the traditional publication style so readers can have an engaging experience instead of just reading another book.
The book is divided into seven main sections.
The first two chapters cover the power and responsibilities that come with retargeting so the business owners attract prospects instead of repel them with repetitive marketing tactics.
The next two chapters are about getting results and maximizing mobile marketing because cellphones are a mainstay of society so if a business owner is not taking advantage of the mobile market, they could be taking profits away from their bottom-line.
The concluding three sections are about testing, analytics and maximizing results so the business owner can strategically increase the value of their customers over time.
Sullivan is enthusiastic about the retargeting process because his clients now have an opportunity to offer their products and services to the 98% of website visitors who didn’t buy and would be lost forever.
When talking about why he believes this book is unique, Sullivan states, “The introduction of retargeting has forever changed online marketing. Small business owners now have the opportunity to increase their sales by up to 310% by using segmenting and retargeting for their websites; this is the most cost effective means of online marketing so I help entrepreneurs retarget the right way.”
As a result of the success of 7 Secrets To Retargeting The Right Way, Sullivan’s brand and reputation has been cemented as a leading authority in the fields of sales, retargeting and online marketing.
Moreover, the Amazon number one bestseller acknowledgment of 7 Secrets To Retargeting The Right Way: The Only Book You Need To Make All Of Your Marketing Pay Off Fast… Without Breaking The Bank has led to Sullivan being acknowledged by peers around the world.
Company Name: Tiger Media Marketing
Contact Person: John Sullivan
Country: United States