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That’s it.®, the only 2-ingredient snack of its kind, announces the launch of its new Apple + Coconut fruit bar, the ninth flavor in the company’s line of 100% real premium fruit bar products.

May 13, 2015 – Los Angeles, CA – That’s it.®, the only 2 ingredient snack of its kind, announced today the launch of its new Apple + Coconut fruit bar, the ninth flavor in the company’s line of 100% real premium fruit bar products. The company also announced its recent expansion into national retailers 7-Eleven and Kroger, further solidifying its national presence in natural, grocery, and convenience stores.

The hallmark of That’s it.® is the company’s commitment to transparency in package labeling and its insistence on using only real premium fruit in its products. The brand prides itself on the purity of its ingredients, never using synthetic additives of any kind, with the goal of bringing consumers an alternative, on-the-go, convenient delivery system for real fruit. With the company’s expansion into thousands of new retail outlets, it will gain broader access to a vast consumer audience hungry for healthy products with short, simple, and comprehensible ingredient lists.

“We are thrilled to introduce our latest flavor, Apple + Coconut, to the marketplace, particularly given the rise in consumer awareness about the health benefits of coconut,” said That’s it.® founder Dr. Lior Lewensztain. “As we continue to expand our product offerings as well as our national distribution, we remain whole heartedly dedicated to our founding principles of simplicity, integrity, purity and transparency in our products.”

That’s it.® fruit bars come in nine varieties: Apple + Apricot, Apple + Banana, Apple + Blueberry, Apple + Cherry, Apple + Mango, Apple + Pear, Apple + Pineapple, Apple + Strawberry, and Apple + Coconut. They are made without any additives, preservatives, concentrates, purees, juices, added sugars, corn syrup, artificial coloring, or flavoring, and have an 18-month lab-verified shelf life. That’s it.® fruit bars are gluten-free, non-GMO, vegan, kosher, raw, and diabetic friendly. 

About That’s it.®

That’s it Nutrition was founded to make fruit and its benefits accessible to people everywhere through education, focused research, sustainability, and ethical practices. Our journey starts with That’s it.® fruit bars, a product that focuses solely on fruit and delivers unprecedented taste, texture and purity of ingredients listed on the product label.

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Follow That’s it.® on Twitter @thatsitfruit, on Facebook at and on Instagram at thatsitfruit

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Media Contact
Company Name: That’s it Nutrition
Contact Person: Etty Ryngler
Phone: 818.782.1701
Country: United States