MagneTree Books changes the way children relate to their families through storytelling

New and innovative series of personalized magnetic children’s books launches on Kickstarter on May 7th, 2015

TORONTO, ON — MagneTree Books launch their Kickstarter campaign today with the goal of changing the way children interact with and relate to their family members. The new line of personalized magnetic children’s books is designed to make sure children grow up knowing their relatives by incorporating family photo magnets into the story.

The books are available in a boy and girl version so your child can identify with the main character more easily. Each book comes with a set of 9 photo magnets and refills can be purchased as your family grows and changes.

The MagneTree Books Kickstarter campaign will launch on May 7th, 2015, at 8pm (EST). If the funding goal of $20,000 is met, MagneTree Books will officially launch in July 2015 and will ship world-wide.

The first story by MagneTree Books is titled “Meet Me in Zzzz…” and is centred on the main character who meets different family members in his/her dreams. Since the photos are printed on magnets, your child can move the magnets from page to page and experience different stories with different family members.

The concept is the first of its kind, and is a revolutionary bridge between children’s books and technology. The books can be used in Early Childhood Education to improve memory, family values, motor skills, and creative imagination. All you need to do is pick a story, upload a few photos, and you’re done.

To preview the Promo Video & Kickstarter campaign visit:

For media kit and assets visit:

About MagneTree Books:

MagneTree Books was born from the creative minds of two siblings who aspired to bridge the distances between their children, their nephews and the rest of their family.

The stories are all written by co-founders Josie and Ronny Elfassy. Josie is a ‘mompreneur’ with an Honours BA in Professional Writing & Communications and many years of experience in copy writing and creative writing. Ronny has an MA in International Development and a strong background in finance and project management.

The illustrations are by illustrator and artist, Sandra Reds. Sandra’s child-like imagination, her incredible technical skills and her attention to detail all combine to create a visual world of wonder.


“MagneTree is revolutionizing the children’s market. These new personalized magnet books are so exciting and so innovative that I can easily see one in every household. It has the potential to not only become a huge and diverse series, but also to go along with each child by simply updating the magnets. And what better way is there to encourage a love of reading in children than to give them books with themselves as characters! It’s genius.” — Lynsey Morandin, Publisher at Hypertrophic Press

“I am absolutely in love with this personalized and unique approach to storytelling. It’s imaginative, interactive, and the illustrations are stunning! My kids are going to love seeing their own family members as part of the story and moving the magnets around the pages. What a brilliant idea!” — Jen Warman, Blogger, Yummy Mummy Club 

Distributed by CrowdfundingPR

Media Contact
Company Name: MagneTree Books
Contact Person: Josie Elfassy
Phone: 416. 230.1194
Country: Canada