Global bottled water market is anticipated to witness growth on account of shifting consumer preference from high calorie carbonated soft drinks (CSD) to healthier alternatives. Rising awareness towards incorporation of vitamins and flavoring agents in packaged water bottles is anticipated to have a positive impact on bottled water market over the next six years. Increasing awareness regarding hygiene and rising concerns towards consumption of unbranded domestic water is anticipated to have a positive impact on bottled water market over the forecast period. Increasing deployment of bio-based PET as sustainable packaging solution is likely to ensure its use for the production of bottled water over the forecast period.
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Asia Pacific is expected to be one of the largest markets due to increasing demand for packaged beverages in China and India. Population growth and rising awareness towards vitamin enriched water in China, India, Thailand, Malaysia and Indonesia are expected to be important factors fueling bottled water demand. High penetration of unorganized sector in the packaging of unbranded bottled water in China and India is expected to have a negative impact on bottled water market over the forecast period. Substantial brand presence of leading brands such as Nestle Waters and Coca-Cola in the U.S. is anticipated to have a positive impact on bottled water market. European Commission passed the Horizon Strategy 2020, promoting the growth of production and consumption of sustainable products. As a result, market players are likely to deploy the use of sustainable bio-based polymers such as PLA and PET for packaging of water in the near future.
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Key market players include Coca-Cola Company, PepsiCo, Nestle Waters, Aje Group SA, DANONE, C G Roxane, Mountain Valley Spring Company, Icelandic Water Holdings, Suntory Beverage & Food Ltd, HassiaWaters International. Nestle Waters markets bottled water under the brand names Perrier, Poland Spring, San Pellegrino and Arrowhead. In August 2014, Coca-Cola announced the launch of bottled water product, glacéau smartwater. The company announced plans to invest significantly in its production units located at Greece during 2014. Government of India framed favorable policies for promoting Foreign Direct Investment (FDI) at domestic level, which is anticipated to open new market avenues for bottled water over the forecast period.
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