New Zealander Rob Martin knows the hospitality business. And he also knows that in today’s digital, social media, Smartphone world, exposure on the web is not just helpful.
“That’s how people search for restaurants, bars and clubs,” says Martin, who has worked in just about every conceivable capacity in the industry, as a manager and an employee, for more than 17 years in North America. “They want something good, close-by and a place with a reputation.”
Video Link: https://www.youtube.com/watch?v=te2Xaz0X2D4
“People want to see prices and menus. It’s not like the old days when offering superior service and ambiance along with great food and drinks was enough. Now Yelpers, Foodies, Trip Advisors, Zomato, Urban Spoon, Open Table, Facebook and Twitter have the trump card when it comes to who’s hot and who’s not. It’s a new game now and you have to adapt.”
Martin’s company, Restaurant Dominator (www.restaurantdominator.com), offers a wide array of services that combine hospitality expertise with modern-day promotional strategies.
The company offers:
• Mobile-friendly websites
• Search-engine optimization (SEO)
• Social marketing
• Reputation marketing
• E-mail marketing
• Press releases
• Event management software
• Reservations software
• Web hosting
Although based in New Zealand, Restaurant Dominator provides services to clients in the US and Canada as well as Australia and New Zealand.
“This is not a one-size-fits-all business model,” explains Martin. “Every restaurant, pub, bar, nightclub is different and we tailor our services to maximize the exposure for each venue. Owning an eatery or watering hole in today’s market has never been more challenging. In fact, 60 percent of businesses in hospitality fail in the first year.
“Staying on top of the ever-changing market requires constant awareness of your marketing strategies and those of your competitors. That’s where our expertise comes in. We know the food and drink business and we know marketing.
“For example, mobile-friendly websites are a necessity because so many people search for restaurants and clubs on their phones. If the wait is too long to get seated or they don’t like the way a place looks, they’ll check their phone and go somewhere else.”
Restaurant Dominator offers a number of different packages to suit businesses of all kinds and sizes. Monthly packages, which include custom website design and hosting, start at $1,500. Hospitality owners can sample a free website demo (a $299 value) by filling out a web form.
“We’re a solution-based company that puts your business on the map,” Martin says. “We take the learning curve out of getting you exposure so you can focus on what you do best, create awesome food and drinks. It doesn’t matter if you’re a small family diner, pizza joint, premium steakhouse, winery, bar or nightclub. We can help.”
Rob Martin – CEO
Restaurant Dominator mission is dedicated to getting “Bums on seats and increasing your bottom line”.
Company Name: Restaurant Dominator
Contact Person: Rob Martin
Country: New Zealand