‘M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business,’ a new Telecom Insider Report by Pyramid Research, provides an overview of the growing m-commerce sector in Sub-Saharan Africa. It looks at two types of transactions: those completed on a mobile phone and purchases of goods or services using mobile money. To assess the market in more detail, the report uses a four-part framework that consists of product identification, purchase and payment, delivery and post-purchase feedback. These are also the four steps in a consumer’s purchase transaction on a mobile phone using mobile money.
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Pyramid Research expects mobile-money transactions to continue to become more common across the continent.We believe the key to growth will be an increase in the interoperability of payment systems offered by providers. The combination of mobile money and mobile commerce has the potential to dramatically alter the way commercial transactions are completed in Africa.Improvements in mobile connectivity are increasing the number of potential shoppers online across Sub-Saharan Africa, but the mobile-money infrastructure remains a constraint for the industry.
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Although the term m-commerce is widely used in both literature and news media, understanding of this industry is still lagging. This report provides an overview of the growing m-commerce market in Sub-Saharan Africa by looking at four aspects of mobile transactions. This report first outlines the current structure of the m-commerce industry in Sub-Saharan Africa. It looks at two types of m-commerce transactions, distinguishing between transactions completed on a mobile phone and purchases of goods or services using mobile money.
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