QuadPlay Strategies in Western Europe: Growth Drivers and Best Practices for Service Providers, a new Insider from Pyramid Research, offers an overview of the telecom market in Western Europe and highlights the main success factors that have driventhe operators to migrate to quadrupleplay. It then looks into detail at three specific markets and presents the opportunities arising from migrationto quadplay.
Western Europe is characterized by high fixed and mobile services penetration rates (79% and 141% respectivelyin 2014), fierce competition in these sectors and a high proportion of households having adopted tripleplay services. While both segments are expected to continue growing, we expect quad playto take on a larger share of the market to contribute to service revenue. Pyramid Research expects quad playto cover up to 60% of households in some Western European countries by 2019.
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Quadplay in Western Europe has been triggered by the success of French and Spanish operators that launched packages as early as 2009 for France and in 2013 for Spain. The market leaders in these countries and in the Netherlands are the national incumbents, with strong knowhow and expertise in both fixed and mobile segments. However, the competition is also building its converged offers through mergers and acquisitions like in Spain (Vodafone/ONO and Orange/Jazztel) and building up their networks (Free in France). Several operators have succeeded in this market, such as Free, SFRNumericable and Bouygues in France, Jazztel in Spain, and Virgin in the UK.
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