“The use of bindi is rooted in Indian culture and symbolises tradition and heritage. What better day than World Ethnic Day to spread awareness about Indian heritage,” Monica Gupta, co-founder of Craftsvilla.com, said in a statement.
The company will deploy 50 to 100 people, dressed in ‘World Ethnic Day’ kurtas at various locations in Mumbai, Delhi and Bengaluru for the distribution on Friday.
“We will have our people handing out bindis to people and explaining them the concept of World Ethnic Day. We have all the necessary civic permissions in place for the activity,” said Gupta.
World Ethnic Day envisages a world held together by its roots — a world that respects heritage, civilisation, anthropology, art and culture. To be sure, the company has made a deep impact, through its work, in India, with its genesis rooted in the colour and vibrance of intricate work by artisans in Kutch; who never got compensated commensurate to their skill; Craftsvilla.com hopes to take the ethnicities of the world forward, as a part of its story.
Craftsvilla.com has brought the traditionally dis-organized ethnic craft industry on to a structured platform and has enabled micro-entrepreneurship at a scale not seen in this sector.
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Manoj Gupta
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)