The global set top box market is expected to be driven by emergence of digital television along with surging demand for High Definition (HD) channels over the forecast period. Government regulations mandating digitization to replace cable television coupled with shifting trend from analog cable to digital set top box television may favourably impact market growth. The set top box market is poised for growth owing to the cooperation between set top box manufacturers and operators for providing digital television with enhanced customer support. Better quality of signal transmission and technological advancements in the field of television may also contribute significantly to market growth.
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Growing need for digital television pertaining to government norms along with better quality of signal transmission may lead to the development of high quality television sets, which may further fuel the set top box market growth over the next few years. Furthermore, scart link program recording, remote viewing by access through smartphones and tablets, and live streaming with the help of internet are a few value-added features, which may add up to the set top box market growth. However, certain factors such as high initial costs of set top boxes along with related cost of packages including pay channels may hinder market growth. In addition, inefficiency of cable service providers to install set top boxes owing to high capital expenditure may also pose challenge to market growth over the coming years.
Advancements in the field of television and development of High Definition (HD) technology as well hybrid set top box designs provides several growth opportunities in the global set top box market. Furthermore, growing market penetration of pay-TV paired with several lucrative policies is also expected to offer new avenues for market growth.
The set top box market constitutes technologies such as satellite Direct-To-Home (DTH), Internet Protocol Television (IPTV), and Direct Terrestrial Transmission. IPTV is anticipated to account for significant market share attributing to its large-scale implementation on a global basis. North America and Europe are expected mature markets in IPTV technology owing to early adoption of new technology in these regions, which may also contribute towards market growth. Asia Pacific may also witness substantial market growth owing to favorable government norms for digital television and growing customer adoption of satellite-based television services in the region.
Key players in the set top box market include Skyworth Digital Holding Co. Ltd., ArrisGroup Inc., Cisco Systems Inc., Apple Inc., Sichuan Changhong CO. Ltd., ADB Inc., Huawei Technologies Co. Ltd., Pace Digital, Echostar Corporation, Humax Inc., Samsung, and Netgem.
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