Global synbiotics market is expected to be driven on account of application growth of nutrition supplements in food & beverages industry. Growing awareness among consumers towards benefits of nutritional enrichment in food & beverage industry has resulted in increasing fortification of functional ingredients. Rising health concerns over the consumption of synthetically derived chemicals has shifted the trend towards use of natural based ingredients such as synbiotics. Increasing importance of gut health has resulted in increasing fortification of synbiotics in infant formula and thus is expected to drive market growth.
Growing infant formula production in China and Japan on account of increasing domestic consumption of baby foods along with easy raw material access is expected to promote synbiotics market growth over the forecast period. Animal feed industry is expected to foresee growth in light of increasing meat consumption in emerging markets of China and India coupled with rising prevalence of livestock disorders. Synbiotics market demand is expected to witness growth in animal feed as a functional ingredient over the next seven years.
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Synbiotics are used to improve gut health and is hence being increasingly deployed in the pet food industry and is foreseen to have a positive impact on the market over the next seven years. Rising prevalence of gastrointestinal and cardio vascular diseases is expected to promote synbiotics market growth in the near future. Increasing occurrence of lactose intolerance during consumption of dairy products such as yoghurt is expected to increasing application scope of functional ingredients. Dairy industry growth in China, India, New Zealand and Ireland is expected to promote synbiotics market growth over the forecast period. Technological advancements have resulted in increasing application of synbiotics in curing weight loss and obesity disorders which are anticipated to open new market opportunities in the near future.
In April 2013, Beef Cattle Research Council funded a research project to explore the application of synbiotics in the cattle industry for trimming feed costs to livestock suppliers. In December 2014, Fruit D’or Nutraceuticals and Sabinsa formed a strategic partnership to develop and sell a new synbiotics under the brand name of Lactoran, for improving gut health for human body. Major market players include, Chr. Hansen, Newleaf, Yakult Pharmaceuticals, Daflorn, Pfizer, Behn Meyer and Skystone Feed.
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