W12 – Conferences are great for Building Business Relationships

Research demonstrates that conferences are an excellent way of meeting people and building business relationships

United Kingdom – 25 June, 2015 – In a world that is dominated by technology, face to face interaction is reducing. Many brands are losing the personal interaction between them and their customers and this is impacting on sales. A study by Travel Weekly found that about half of business professionals believe they lost a contract because they didnot meet enough. It also found that over 80 percent of respondents felt that meeting in personwas the best way to build long-term business relationships.

The study carried out by researchers surveyed more than 2,000 businesspeople in the U.K., U.S., India, China and the U.A.E. and demonstrated the importance of holding meetings and conferences face to face despite the growing popularity of virtual meetings.

Business psychologist and body language expert Hazel Carter-Showell told Travel Weekly that “Although developments in technology allow business men and women to make achievements in meetings that would have been impossible a few years back, meeting face-to-face continues to bring significant benefits that are much harder to obtain through virtual channels.” She went on to say that “One of these benefits is building trust, which research has shown is behind many profitable companies. Trusted companies have higher morale, productivity, lower employee turnover and create deeper relationships with their customers.” 

53% of recipients felt connecting on social media helped them develop sturdier relationships with business associates. MrSteedman from W12 Conferences, an events venue offering conference venue hire in London, said that “Virtual conferences are extremely cost effective and allow people to connect without the need to travel however they lack the personal touch which is so important in business. We know that virtual connections are a valuable part of the equation, but there is no substitute for gathering in one place, meeting and connecting face to face. Here at W12 we see the benefits of face to face meetings and conferences every day. It is this personal interaction that helps to build business relationships that last.”

For more information just visit the website http://www.w12conferences.co.uk

Media Contact
Company Name: W12 Conferences
Contact Person: Tony Steedman
Email: events@w12conferences.co.uk
Phone: 02033131609
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
City: London
Country: United Kingdom
Website: http://www.w12conferences.co.uk