W12 – Clear objectives are Essential to a Successful Conference

Without clear objectives, it is hard to maximise your investment and deliver a return

United Kingdom – 29 July, 2015 – Companies run conferences for good reason be it to boost brand awareness, generate sales or to profit from ticket sales. It is important to put on a great show and for delegates to enjoy the event to encourage delegates to come to future conferences but arguably more important is that you achieve your conference goals.

In order to achieve your goals, they need to be clearly defined from the beginning. Samantha Whitehorn from Associations Now explained that defining objectives is essential. “Ask yourself what your conference objective is… Once that’s determined, it will dictate everything else you plan and execute.”

A good example of a successful conference that has clear objectives is CeBIT. It is the largest conference in the world with 4,200 exhibitors and more than 330,000 visitors. It is successful because it clearly targets its exhibitor base and delivers on its clear objective to showcase the latest consumer electronics and IT innovations.

Tony Steedman from W12 Conferences, a conference centre in London said “the planning stage is crucial. Without good planning, a conference will fail to deliver on its objectives and it will unlikely be successful. “CeBIT is a clear example of a conference where objectives have been clearly defined,” says Mr Steedman. “Smaller conference organisers can learn a lot from CeBIT and the way it is planned. I believe that a clear conference objective will lead to a successful event which delegates will enjoy.”

Mr Steedman went on to say, “While many companies run conference to increase sales and to boost brand awareness, they don’t always consider how they are going to measure its success. Companies need to think about how they are going to encourage sales meetings and measure the increase in brand awareness. If this is done well, your conference is sure to be a success.” 

For more information visit the website http://www.w12conferences.co.uk

Media Contact
Company Name: W12 Conferences
Contact Person: Tony Steedman
Email: events@w12conferences.co.uk
Phone: 02033131609
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
City: London
Country: United Kingdom
Website: http://www.w12conferences.co.uk