John has always had a fascination with business success – both his own, and other people’s. Through this fascination he has built up a number of successful companies in Australia, including: Providence BSM (Buy, Sell, Merge), Best Practice Program, Best Practice Marketing. After what started as a humble beginning in the Advertising Industry, he later blossomed in a Fortune 500 consulting company, and then in rapid growth environments in CEO roles in Hong Kong, Singapore and Australia.
Through these experiences, John Peterson has created guiding principles and frameworks to help other people master their business, and applies these in his coaching company the Best Practice Program. The Entrepreneurs Guide to Business Mastery provides this information, as well as the cold hard truths about the difficulties facing small to medium sized business owners. It is a road map to help avoid the perils of business ownership, to learn what is needed to become a Business Master – so that you have a business “that works for you, rather than you having to work for it.” John’s perspective comes from personal experience, having experienced dismal failures alongside significant triumphs.
“Even with my Fortune 500 background, I made all the mistakes and had to learn the hard way that there’s much more to success in business than we all might think. This meant studying real Entrepreneurs or Business Masters and documenting precisely what they do that sets them apart from everyone else… Of course, there are self-help books, but I don’t believe there has been an instruction manual such as this book,” John said, of The Entrepreneurs Guide to Business Mastery.
The rates of business success and failure worldwide and the facts are alarming. In fact, more than half of all businesses go broke within their first 3 years; three-quarters go broke within their first 5 years and, tragically, only a small percentage of businesses make it past their 10th year. Put simply, most start-ups fail because they “don’t know what they don’t know” about what it takes to be successful in business.
Serial entrepreneur and NY Times bestselling author Kevin Kruse sums it up, “With a Fortune 500 background and more than 3,000 small business clients spanning 25 years, John Peterson believes he has cracked the code to Business Mastery and his book provides Entrepreneurs and existing Business Owners with insights into his formula.”
The book will officially launch on July 8, 2015.
To learn more, visit the website:
Company Name: Best Practice Marketing
Contact Person: John Peterson
Phone: +61 3 9999 5959