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P&S Market Research releases a new research on cards and payments market. The databook: 

Chile Databook: Cards & Payments Market Size and Forecast to 2020

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Chile Card and Payments market databook includes market size and forecast for the period 2010 to 2020 in terms of number of cards, number and value of transactions processed through these cards. The databook also includes competitive landscape (card issuers in the country) for both debit cards and credit cards.

The card payments market in Chile grew at a healthy pace during the period 2010 – 2014, both in terms of volume and value. The growth of the Chile card payments market will continue in future, driven by the growth of retail sector, increasing market for online and mobile commerce, and new product offerings. Also branchless banking model implemented by banks in Chile is expected to further boost the growth of card-based payments.

In Chile, debit cards dominate the card payments market in terms of number of cards in circulation. The increase in number of debit cards during the period can be attributed to increasing volume of basic bank accounts ‘cuentas a la vista’, as debit cards are offered along with these accounts. In 2014, debit cards accounted for 50.5% of total cards in circulation. Debit card also dominated the Chilean card payments in terms of number of transactions and value of transactions. Debit cards are used by consumers to shop at retail outlets, withdraw cash from ATMs and make online payments. Debit card penetration per 100 inhabitants increased from 88 in 2012 to 104 in 2014. The penetration is further expected to increase to 127 cards per 100 inhabitants by 2020. The growth in the number of the debit card transactions was fueled by consumer perceptions that they provide control on spending, and is safe to use.  The value of debit card transactions at ATMs remained significantly higher than the value of transactions at POS terminals in 2014. Debit card transactions at ATM terminals accounted for 72.7% of the total debit card transactions in 2014. 

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The credit card penetration in Chile per 100 inhabitants increased from 33 in 2012 to 38 in 2014. The penetration is further expected to increase to 45 cards per 100 inhabitants by 2020. The transaction value of credit cards reported at POS terminals was greater than at ATMs. The credit card transaction value at POS terminals amounted to CLP8.7 trillion in 2014, representing 85% of the total credit card transactions, compared to CLP1.5 trillion at ATMs in the same year.

The number of ATM terminals increased from 9,238 in 2012 to 10,283 in 2014. The number of POS terminals increased from 82,264 in 2012 to 91,159 in 2014. The number of POS terminals is expected to grow significantly over the forecast period due to the expansion of retail sector.

By scheme, the number of debit cards in circulation was dominated by CuentaRut, a domestic player, with market share of 44.6%, followed by Visa with 34.5% market share in 2014. Visa was also a leading scheme in credit card segment with a market share of 50% of the total credit cards in circulation.

Some of the key players in the debit cards market include Banco BBVA Chile, Banco de Chile and Banco de Crédito e Inversiones. Banco del Estado de Chile was the leading bank in terms of number of debit cards issued in 2014, accounting for 44% of the total number of debit cards. Some of the key players in the credit card market in the Chilean card payments include Banco Santander Chile, Banco de Chile and Banco de Crédito e Inversiones. In credit card market, Banco Santander Chile was the leading bank in 2014 with a market share of 27.4% in total number of cards in circulation.

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