Brand advocates are customers who pass along favorable, word of mouth comments and messages to other potential customers. A big part of any Brand’s marketing efforts includes developing brand advocates among key influencers. Influencers can be family, friends, and the person at the cash register. They are often perceived as knowledgeable and in many cases, experts. These individuals all have the ability to influence a customer’s purchase decision.
In an upcoming episode, Worldwide Business with kathy ireland will feature an organization that has a long history of helping companies create brand advocates through experiential and educational events and activities. They will discuss with us innovative ways they engage a customers to become both influencers and brand advocates. They further explain how by combining customer event activations with retail and wholesale events, along with training and incentive programs, companies can build brand advocacy from both sides of the point of purchase. This is performed all while collecting and managing participant data to maintain an ongoing dialog between brand and advocate.
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About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.
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