TLC Marketing Discusses the Importance of Relationship Marketing on Corporate Review

Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers.

July 23, 2015 – Boca Raton, FL – The Chief Executive Officer of TLC Marketing, Mike Scalera, opens his comments during the interview with the observation, “Everything about our business is focused on establishing a strong emotional connection with each of our customers. We start with demographics of the target consumer, and use a great deal of research to determine their passions and experiential values. Tune in to watch the TLC Marketing segment airing on the Fox Business Network as sponsored programming on July 25, 2015 at 4:30pm ET. Check your Local Listings for airtimes.

Mark Johnson, industry expert and CEO of Loyalty 360, adds, “It is very important today for brands to connect with their customers on an emotional level. It’s hard to attain, but once you have that connection, you have a strong relationship

TLC Marketing takes pride in its position as the industry leader in delivering experiential reward campaigns to engage customers. The company works to bring a brand’s position to life, and the TLC reward model encompasses both leisure and lifestyle market segments. Programs are available in the areas of travel, entertainment, hotel, relaxation and wellness.

TLC succeeds by creating the strongest possible emotional connection between people and a brand. This is done by rewarding interaction with lifestyle experiences, including in-store purchases, to social media and mobile app engagement.  The company recently won the prestigious International Forum Design Award and has received numerous other industry accolades.

Paul Lazarus, Agency Director for TLC Marketing provides the insight, “Cutting prices, coupons and traditional ways of driving volume do not create long-term relationships. We buy brands because of how they make us feel, not just the needs they meet.”

Concluding the interview, Scalera notes, “We bridge the gap between mere advertising and the goal of actually relating to consumers. That is the essence of creating long-term value in a brand.”

Vice President of Programming of Corporate Review, JL Haber, notes, “We focus on finding and education our viewers on companies with innovative approaches and cutting-edge solutions to everyday business problems. Certainly, nothing is more important than the effective marketing insights that TLC brings to the table.” Tune in to watch the TLC Marketing segment airing on the Fox Business Network as sponsored programming on July 25, 2015 at 4:30pm ET. Check your Local Listings for airtimes.

About Corporate Review

Corporate Review is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, Corporate Review continues to be the premier and targeted outlet for the latest business and health stories. Corporate Review airs on cable networks to over 100 million potential television households.

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