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Global fructose market is expected to grow in the next seven years owing to increasing consumption of low or zero calorie, sugar free food and beverages on account of growing health concerns related to hectic lifestyles, especially in regions of North America and Europe. Natural alternative sweeteners, such as fructose, are considered to be useful in managing calorie level in the body, cutting down carbohydrates, and improving overall human health. Increasing obesity rate and growing diabetic population are driving the demand for low-calorie, sugar-free products.

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Moreover, high consumption of dietary soda and cola which are expected to contain sucralose, aspartame, or saccharin can potentially cause health problems such as diabetes, heart diseases, and obesity. People consuming dietary soda often suffer from metabolic syndromes and cardiovascular diseases. Artificial sweetener market demand is expected to increase preferably over sugar among health-sensible consumers, as virtually they consume no calories. At present, wide range of new application of  in food and beverage, including soft moist cookies, energy-reduced products, pourable frozen juice concentrates, and nutrition bars, is anticipated to  augment fructose demand over the forecast period.

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Fructose combined with other sweetener and starch which expected to result in a collaboration that can boost sweetness, viscosities of food and beverages, and cake height (in baked goods). Some of the key players in the market contributing to the global fructose market demand at present include Tate & Lyle PLC, Archer-Daniels-Midland Company, Cargill, Ajinomoto Co., Inc., Roquette Frères S.A., The NutraSweet Company, and Ingredion Incorporated. Recently Tate& Lyle PLC planned to invest in order to expand its operation facility in Lafayette. The company is expected to install equipment in Lafayette South plant on account of expanding production of fructose sweetener which is projected to meet rising demand in the U.S. and Asia Pacific. Tongaat Heullet is currently producing fructose conventionally and is expected to produce liquid fructose in near future which is anticipated to be more effective and efficient than conventional fructose. This can be expected to be the key factor in rising global fructose market demand over the forecast period.

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