Yogurt contains all nutrients in milk and beneficial active lactobacillus and has become one of the most popular food products in the world. In countries of mature dairy market, yogurt covers about 40% of dairy products consumption; the proportion has even reached 80% in some countries. In recent years, global yogurt consumption has been increasing with annual growth rate of over 20%.
Presently, dairy products consumption in China mainly focuses on liquid milk products, but yogurt consumption has been increasing with annual growth rate of over 30%; some types of yogurt (such as fruit yogurt) has been presenting consumption growth rate of over 40%.
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Yogurt covers about 20% of liquid milk consumption in China. In addition, milk beverage market has also been developing rapidly with annual consumption growth rate of over 20%. Among milk beverage products, yogurt-based beverage has advantages of good taste, high quality and being conducive to digestion and absorption and has big development potential.
In the past few years, domestic and foreign dairy enterprises have been speeding up their expansion in China yogurt market. Therefore, the market competition is increasingly fierce; the brand concentration ratio increase is also speeding up. Mengniu realizes win-win partnership and market share expansion through becoming a shareholder of big yogurt producer – Junlebao and cofounding yogurt company with Danone. Bright Dairy has obviously achieved market share increase by developing yogurt product that can be stored at room temperature – Momchilovtsi. China’s yogurt imports has increased from less than 500 MT in 2003 to nearly 8,000 MT in 2012 with CAGR of nearly 60%.
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This report will analyze China yogurt market in terms of production, trade, cold-chain logistics and consumption, involving production models, product types, output, packaging types, sales channels, links & cost in cold-chain transportation, trade & related agreements, consumer preference, inter-regional difference and competitiveness of domestic and imported products. In addition, the analysis and evaluation of main importers and domestic producers of yogurt will also be included. It bases on years of BSNABCâ€™s research and analysis and is expected to be a good reference for our clients to better understand China yogurt market.
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