The global online movie ticketing services market is anticipated to experience significant growth during the forecast period owing to the accelerated use of internet and smartphone penetration. The online movie ticketing system has replaced the traditional ticket booking system. Banner & pop-up ads and service charges are the primary sources of income for online movie ticketing service vendors. The online movie ticketing services has improved the working methods and has replaced the existing manual system with computer-based system. The system has increased the efficiency and effectiveness in ticket booking. High internet penetration and high advertising for online ticketing services have fueled the market growth. In addition, it facilitates the consumers by simplifying on-demand service, thereby saving consumers’ time, money, and efforts. This ultimately increases the convenience and comfort in using the online movie ticketing services. As the system can be used for booking tickets anytime as per the consumer’s convenience, the use of online ticketing services is on a rise.
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In order to attract consumers to buy online tickets, various offers and deals along with information regarding display of seat availability and discounts are provided to the customers. Facility for users to read movie reviews, synopsis, and celebrity-interviews have fueled the online movie ticketing services market expansion. Increasing incidents of fraudulent activities and fake websites are the major challenges to augment the market. These factors make the system less dependable and trustworthy. Deficient customer support hinders the reliability of the system. In absence of a user-friendly interface, the market may face difficulties in drawing customers towards online ticket booking applications. Moreover, lack of trust in online transactions is poised to hinder the growth of the online movie ticketing services market.
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North American countries have a huge tech savvy population that greatly relies on online services. Moreover, rise in disposable incomes of people in North American countries is poised to drive the market growth of online movie ticketing services in this region. Increasing penetration of internet and smart devices is expected to drive the growth of online movie ticketing services in the Asia Pacific region.
Key participants in the market are AOL MovieFone, Inc., Big Cinemas, Cinemark Holdings, Inc., Cineplex Entertainment LP, Inc., INOX Leisure Ltd., No More Queue, and VOX Cinemas.
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